Beef Checkoff

04/16/2026

04/15/2026

Explore nearly six years of tracking how demand, preferences and buying habits are shifting over time.

From price sensitivity to retail trends, the Meat Demand Monitor offers a clearer picture of what’s driving beef purchases today.

Get the insights: https://bit.ly/4cX8zIa

04/14/2026

Oklahoma producer Cheryl DeVuyst is stepping into her role as Cattlemen’s Beef Board Chair and shares her perspective on the priorities shaping beef today — including how research connects to nutrition conversations. Hear from her in this Oklahoma Farm Report/ Radio Oklahoma Ag Network interview: https://bit.ly/4rJmZPP

Talking with Ron Hays at CattleCon26, Cheryl DeVuyst of Morrison, Oklahoma shared her excitement about stepping into the role of chairman of the Cattlemen’s Beef Board for the coming year. “It really is a blessing. I’m honored to be able to serve our beef producers and watch over our producers...

04/13/2026

Many consumers are watching live sports through streaming services — and that shift is opening new doors to reach more and more beef buyers. Take a look at how that trend is being put to work!

04/08/2026

Where were you in 1994? Join us for this look back at moments in Checkoff history.

In the early ’90s, E. coli O157:H7 changed how the entire beef industry approached food safety. Since then, producers, processors and researchers have worked side by side to strengthen the system we rely on today.

04/07/2026

04/06/2026

Before it was on menus, it was just another part of the chuck — but one researcher saw more and helped turn the Flat Iron steak into a value driver for the whole carcass.

Meet the man behind it and see the story: https://bit.ly/4cSMdrf

University of Nebraska meat scientist Chris Calkins is right at home in the meat lab on UNL’s East Campus.

03/31/2026

Now that his term as Cattlemen’s Beef Board Chair has come to a close, we recognize Ryan Moorhouse as a Texas producer who brought a steady, producer perspective to the role.

03/24/2026

Today we’re thinking about the early mornings, long days and everything in between that goes into ranching. It’s a way of life that feeds families and keeps rural communities going.

Happy National Ag Day to the folks out there doing the work.

03/18/2026

Beef demand has changed a lot over the past 40 years.

In this article, Texas cattleman Ryan Moorhouse shares his perspective on key turning points of the Beef Checkoff that shaped the industry — and what he’s seen firsthand along the way. Hear from Ryan: https://bit.ly/4q83b82

03/10/2026

In 1991, the beef industry explored new ways to meet changing consumer preferences — including the introduction of low-fat ground beef options. This look back is part of the 40th anniversary series highlighting moments that helped keep beef relevant for consumers.

03/04/2026

Cattle producers from across the country help guide the Beef Checkoff. These 10 quick facts highlight how they are involved in the program. Read more here: https://bit.ly/4rlYbxx