09/10/2026
🌊 SITE Thailand x TCEB — PATTAYA, THE 3RD KICK-OFF
From Thailand to the Global Stage — Strengthening Thailand’s Incentive Travel Industry
SITE Thailand, in collaboration with the Thailand Convention and Exhibition Bureau (TCEB), proudly brought the SITE INCENTIVE BUSINESS MASTERCLASS to Pattaya — the third destination of our nationwide journey to strengthen MICE professionals and develop globally competitive Incentive Travel businesses.
🏨 Meliá Pattaya & House of Benedict Pattaya
🔴 21–22 September 2026
🔹 DAY 1 — BUILDING KNOWLEDGE & BUSINESS SKILLS
The programme opened with a welcome from Ms. Parichat Svetasreni, Director of the Central and Eastern Regional Office, TCEB, followed by an introduction from Punnaporn Wongjunpen, President of SITE Thailand.
Participants explored three key topics led by Punnaporn Wongjunpen:
🔹 Incentive Travel — More Than a Trip, A Strategic Business Tool
🔹 Think Like a Global DMC & Professional Standards
🔹 Design the WOW | Experience Design
The programme continued with Make It Business | Sales & Marketing, led by Davidstone Sek, Managing Director of Discover Siam Travel Co., Ltd., sharing practical insights on creating value, growing businesses, and strengthening competitiveness in the MICE market.
The day concluded with a hands-on Group Project Presentation, turning knowledge and creative ideas into practical business opportunities.
🥂 DAY 2 — LEARN • CONNECT • EXPERIENCE
Participants stepped beyond the classroom with SPECIAL VENUE | SIP WITH SITE — Drink Lecture at House of Benedict Pattaya.
Through a special venue inspection and experience-sharing session, participants explored how creative spaces, distinctive concepts, and destination strengths can inspire memorable and innovative Incentive Travel experiences.
🌏 FROM PATTAYA TO THE GLOBAL STAGE
The Pattaya kick-off marked another milestone in SITE Thailand’s nationwide journey with TCEB to develop talent, strengthen professional capabilities, connect businesses, and create new opportunities for Thailand’s MICE industry.
Our sincere appreciation to TCEB, our speakers, partners, participants, and the Pattaya MICE community for contributing to the continued growth of Thailand’s Incentive Travel industry.