Balu

Balu helps you shop ethically by providing in-browser recommendations. Sign up on the website to stay in the loop.

We are a non-profit with a simple aim: provide consumers with the information they need, when they need it, so they can make the decisions they want to make.

There are so many companies determined to produce products that do not degrade our world. And there are so many consumers who care about the impact of their purchases. But in our busy lives, we rely on powerful search engines and colossal distributors to limit our choice. And all too often that choice forces us to compromise on our values. Balu was born out of frustration with this compromise. Balu is a recommendation engine that helps you shop by suggesting great alternatives to harmful everyday products.

Address

London

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