08/06/2026
Every 90 minutes, somebody in the UK takes their own life - the same length as a football match, but with no extra time for the families and friends left behind.
By linking this message to the World Cup, we hope more men will see it, talk about it, and realise there’s a room full of people ready to listen. 👌
If you spot the campaign on a billboard near you, please take a photo and send it over to [email protected] 📸