10/29/2026
Introducing the Rise Up! Challenge
We’re excited to launch the Rise Up! Challenge, a social media initiative designed to celebrate the people who have helped grow girls’ hockey while inspiring others to rise up for the next generation. The challenge invites participants to:
-Show us your move: get creative with a stick and puck or ball
-Share your why: recognize someone who helped create your opportunity to play or be part of hockey and share why you’re rising for the next generation
-Pass it on: Nominate three others to take the challenge
-Post and tag: Share your video on Instagram and/or TikTok (or any social platform), tag your nominees and Hockey Canada, and use
Through the support of BFL CANADA, every eligible challenge post will generate a $20 donation to the Hockey Canada Foundation, up to $100,000, to help create more opportunities for girls in hockey.
Let's Do This!