06/12/2026
New research is shedding light on what inspires German travellers to visit Atlantic Canada and the opportunities it creates for our tourism industry.
If international markets are part of your business goals, these insights are well worth a look. Explore the findings and watch the Newfoundland and Labrador highlights video below.
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New research from Context Research Group (CRG) and the Atlantic Canada Agreement on Tourism (ACAT) uncovers how German travellers perceive Atlantic Canada as a long-haul destination and highlights exciting opportunities to grow awareness, appeal, and visitation.
For German long-haul travellers, visiting multiple Canadian destinations on a single trip is almost as common as spreading visits over several trips. See what’s capturing the attention of German travellers and why Atlantic Canada is ready to inspire their next big adventure.
Watch the 5-minute Newfoundland and Labrador highlights video:
https://www.youtube.com/watch?v=XB2mF8LT7d0
Explore the full report and key insights:
https://tiapei.ca/wp-content/uploads/2026/05/ACAT-2026-Germany-Consumer-Research_Infographic_NL_EN.pdf