22/09/2026
Introducing the new Welcome Merchant Director, Anna Itkonen !
Anna is a creative dreamer with a strong practical streak, a communicator and storyteller, and a committed advocate for the things she believes in. She loves bringing people and ideas together and
finding practical ways to turn good ideas into action.
She cares about doing work that has a purpose and makes a difference. For her, that means listening to people, building genuine relationships and creating opportunities for people and communities to be seen, heard and included.
Anna has more than 20 years’ experience across not-for-profit leadership, communications, partnerships, operations and community advocacy. I have worked with charities, not-for-profits and social enterprises across environmental, humanitarian and social impact areas.
Much of her work has been about taking an idea or ambition and working out how to actually make it happen through good planning, strong partnerships, clear communication and a practical approach.
She is very proud to be joining Welcome Merchant and excited about what comes next. She looks forward to getting to know the people and communities around Welcome Merchant, building on the great work already being done, and using her experience to help create more
opportunities, connections and impact.
Let's all give Anna a warm welcome!
ID in alt text