WBOA Since 1982, The WBOA has elevated the impact of women in business.

The Women Business Owners Alliance provides networking and support to Women in Business in the Pioneer Valley of Western Massachusetts. Follow us:

LinkedIn: https://www.linkedin.com/company/wboa-women-business-owners-alliance/

Meetup: http://www.meetup.com/Womens-Business-Owners-Alliance/

Being a woman business owner requires immense dedication, but stepping into the role of a mother—in all its countless fo...
05/10/2026

Being a woman business owner requires immense dedication, but stepping into the role of a mother—in all its countless forms—demands a unique kind of strength and resilience. Today is for the moms.
Whether you are a mother by birth, by relationship, or by the vital role of guidance and support you play, we recognize the incredible value you bring to both your family and your community. We also honor women business owners who may not be mothers by birth but who demonstrate the same nurturing, mentoring, and unwavering commitment through the leadership and care they provide every day.
While others may only see the seamless ex*****on of your professional goals, we see the boundless energy it takes to nurture a growing enterprise alongside those you love. You are:
The moms who help with all the firsts.
The moms cheering the loudest.
The moms who support every dream, big or small.
The moms balancing work, family, and everything in between.
Your ability to solve complex challenges in business while providing steady, unwavering care at home is nothing short of exceptional. We see the late nights, the early mornings, and the constant pivoting required to make it all work.
Today, we celebrate you. Happy Mother’s Day! 💐
Take a well-deserved moment to step back and acknowledge your own hard work today. Tag a fellow mom and business leader in the comments below to share the appreciation and celebrate their impact!

What is Good Morning WBOA?Join us on April 9th: Breakfast at Auntie Cathie's In Person networkingDon't miss the WBOA mem...
04/06/2026

What is Good Morning WBOA?
Join us on April 9th: Breakfast at Auntie Cathie's In Person networking

Don't miss the WBOA member, Each Moment We're Alive, hosted event this Saturday
Fundraiser Derby Kick off party
- https://mailchi.mp/7540f51b6ce1/auntiecathies

Hi!It's been a long winter and like the tulips, we are emerging again!We enjoyed catching up and introducing each other ...
04/04/2026

Hi!
It's been a long winter and like the tulips, we are emerging again!
We enjoyed catching up and introducing each other to someone new so much last Fall that we decided to do it again.
Come connect and shop if you'd like. We've brought in some new colors for Spring of our floral tops and ponchos and have a new patterned wrap that is so easy to add to a tank, tee or dress for effortless dressing (and packing!) I'm also busy making more Zesta521s in Spring Colors.
There were so many amazing connections last time, so please bring your business cards to share if you'd like.

Please see photo for details, and feel free to forward to others you think would enjoy a fun gathering of women who are happy it's finally Spring!
Fri 4/10 5-8pm and Sat 4/11 10-1pm.

We'd love an RSVP to help with preparation.
xo Jen and Anita
Zesta Style & Girlfriend in your Closet
413-320-6719

Join Jennifer Roberge and Anita Eliason of Girlfriend in your Closet!
04/04/2026

Join Jennifer Roberge and Anita Eliason of Girlfriend in your Closet!

Innovation requires more than just ideas—it demands resilience.During Women's History Month, we look past the surface to...
03/09/2026

Innovation requires more than just ideas—it demands resilience.
During Women's History Month, we look past the surface to recognize the profound engineering and strategic ingenuity women have contributed to global progress.
History often frames innovation as a lightning strike of genius. In reality, it is usually a long, disciplined process of problem-solving. Women have mastered this process for centuries, often navigating systemic resource constraints to build tools, code, and systems that underpin our modern economy.
From foundational computing algorithms to critical medical advancements, these weren't accidental discoveries. They were the result of rigorous expertise and an unwavering commitment to finding solutions where others saw only dead ends.
Recognizing these contributions isn't just about looking back; it's about understanding the full scope of human capability. When we acknowledge the diverse sources of past breakthroughs, we better position ourselves to solve the complex challenges of tomorrow.
Let's honor the architects of the future by remembering the pioneers of the past.
Which female innovator or historical figure has most influenced your professional perspective? Share your thoughts below. 👇

To the ones breaking glass ceilings and building empires.International Women's Day is more than just a date on the calen...
03/09/2026

To the ones breaking glass ceilings and building empires.
International Women's Day is more than just a date on the calendar—it's a call to action guided by this year’s themes: “Give To Gain” and “Rights. Justice. Action. For ALL Women and Girls.” Today, we recognize the relentless drive, innovation, and leadership women bring to the business world, while also acknowledging the power of generosity and collaboration in advancing gender equality. By giving our resources, knowledge, and support, we help dismantle barriers to justice and opportunity, fostering a more equitable and inclusive world for all.
From solopreneurs launching passion projects from their kitchen tables to CEOs steering global corporations, women are reshaping the economic landscape. They are proving that leadership isn't just about the bottom line—it's about resilience, empathy, and community.
But recognition is just the first step. Real empowerment comes from action.
Today, make it your mission to:
Buy from a woman-owned business.
Share a female founder's work on your feed.
Mentor or sponsor a woman in your industry.
Leave a glowing review for a local woman-led shop.
Let's do more than just celebrate their achievements; let's invest in their futures.
Who is a woman in business that inspires you? Tag her below and let’s give her some well-deserved spotlight! 👇

WBOA Session Recording & Slides Master Your Google Business ProfileIt was a pleasure exploring how to turn a digital lis...
02/13/2026

WBOA Session Recording & Slides
Master Your Google Business Profile
It was a pleasure exploring how to turn a digital listing into a high-performing asset for your business.
While many competitors let their profiles sit idle, you now have the insights needed to capture local traffic and build immediate trust with potential clients. To ensure you can easily implement the strategies we discussed, we have compiled the session materials for you, on our homepage under the event recordings.
- https://mailchi.mp/a9f7bf6019e4/gbp-register-14186406

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