08/26/2026
Well, no matter how you slice it, it's Wednesday! And that means it's time...
Hello!
Welcome to a regular feature of Write On The River’s Facebook site.
On Wednesdays we’ll be posting some sort of writing tip. A suggestion, a technique, maybe just a bit of inspiration. These tips are provided by authors in our community, and are not necessarily endorsed by Write On The River. If you’d like to submit a tip, please send it to [email protected].
Today’s post comes from VR Tapscott, author of fifteen books including the Jane Bond humorous science fiction series, and the Lacey & Alex urban fantasy series.
Kindle Unlimited from the author viewpoint.
So, I see this a lot: “Why should I be in Kindle Unlimited, you don’t make anything by giving your books away for free.”
Now, if that was true, that would be true.. ;-)
I’ve had my books in Kindle Unlimited since 2018, and I’ve been a KU member since 2014. At this point I have something over 8 million page reads in Kindle Unlimited. That translates to something like 25,000 to 30,000 books ‘sold’ through KU. And that’s double or triple the numbers of ‘books’ I’ve sold outright in paperback or eBook format.
Something those numbers of books translate to is lots of ratings on Amazon. Obviously the more books you sell, the more ratings you get. I haven’t really looked at totals, but book 1 of series 1 has almost 1300 ratings, and book 2 and 3 have nearly 1000 ratings each. From that I’m guessing around 4000 ratings for both series.
People who read their books (and by that, I mean YOUR books) in KU are at least as likely to leave a rating and often a review.
So, if people read your books and buy them outright, you’ll only sell 30% of the books that you would if you had them in KU. It’s tempting to consider, since the reality of the deal is that you make MORE on each book sold outright than you do on each book ‘sold’ in KU. However, if you only sell 30% as many books, you’re not making any more money, and if you sell two or three times as many books (on KU), that means more reviews and ratings, which are gold to Amazon.
However, as I mentioned last week, I very seldom buy books outright. If I go visit the book page of a new author and find they’re not in KU, unless there’s a personal reason to buy that book, I won’t do it. I made the decision to buy my reading material through KU, and I still hold to that.
Oh, and one thing? Maybe this is just a pet peeve of mine, but I might see their first book in KU and grab it. I’ll love it. I’ll go back to get book 2, and it turns out that ONLY the first book is in KU. The rest of them are $6 each. It pains me to not get the next in series, but that $30 for their next five books is just not available.
A lot of the above is personal experience. Obviously your mileage may vary.
The single most important thing you can do? Release consistently and as often as you can. Amazon will push books from authors it can count on to release product at least a couple three times a year. I’ve had some medical issues the past year and a half, and my production has gone from three books a year to zero since April of ‘25.
And as always, the disclaimer - this is just my opinion. Make up your own mind from your own data! :-)
Next week I’ll talk about EITHER “Some legal questions on being an author” OR “Should I self-publish or get an agent and go traditional.” If I wind up with the second one, I’m in hopes I can get an agent to write up a short explanation as to why I’m all wet for being so happy with self-publishing. Doesn’t mean either of us is wrong, just two different viewpoints.
Until then!
(update!) Elena Hartwell of Allegory Editing is willing to play along, so I'll be posting our point/counterpoint in two weeks!