09/24/2026
Dear PCTGA Members,
The Pennsylvania Christmas Tree Growers Association Board of Directors supports the continuation of the Real Christmas Tree Board and encourages eligible members to VOTE YES in the upcoming second referendum.
A no vote will assure the fake tree industry's unchecked control of the Christmas tree market.
The Secretary of Agriculture has called for a second referendum on the future of the RCTB following an extremely close first vote and a voting period with fewer business days than the standard timeframe. USDA is funding this second referendum. The referendum will determine the future of the RCTB.
If this program goes away, it will never come back.
The RCTB was created to help improve the future of the REAL Christmas tree industry by increasing the value and demand for cut Christmas trees through promotion, research, and education. While the Board cannot control supply, tree quality, individual sales, retail setup, distribution, or pricing, it does provide something our industry cannot easily build on its own: a consistent national voice for REAL Christmas trees.
Over the past decade, the RCTB has:
• RCTB unveiled the ACTA to the media through a multi-year effort (that continues) – exposing them as not “neutral” or as being a reasonable source for information on real Christmas trees.
• Established a national platform for promoting real Christmas trees with consistent, positive messaging.
• Become a leading media resource for Christmas tree coverage, helping ensure REAL Christmas trees are represented fairly.
• Provided growers and retailers with marketing tools such as the Retail Locator, social media assets, photos, guides, and media training.
• Invested in paid digital search and social media promotion to reach consumers where they search for information and inspiration.
• Funded more than $2.4 million in over 75 research projects focused on production issues, tree quality, market access, and cost reduction.
• Supported education efforts such as Virtual Farm Trips, which have reached more than 115,000 students through live Christmas tree farm tours.
We need meaningful research that directly addresses the problems facing Christmas tree growers; we cannot simply assume universities or extension programs will have the funding to do it. Financial support for Real Tree studies at universities is vanishing. Our industry needs to invest in that research ourselves, and the Real Christmas Tree Board enables us to do so.
For those reasons, the Pennsylvania Christmas Tree Growers Association Board of Directors supports the Real Christmas Tree Board and encourages all eligible members to VOTE YES in the upcoming referendum.
Please take the time to cast your vote! Every vote matters!
Sincerely,
Pennsylvania Christmas Tree Growers Association
Board of Directors