09/29/2026
Talking about money is hard. Not talking about it may be harder. 🐾
In this month's DVM Masterclass, Dr. Sonja Olson (DVM, C-MMT), joined by Jamie Hill-Borton, tackled the emotional toll that financial barriers to care take on veterinary teams, and what practices can do about it.
The session offered a compassionate, practical framework for navigating cost conversations without burning out. A few highlights:
🔹 Cost is the #1 barrier — more than 1 in 4 pet owners face a barrier to care, and 80% name cost as the reason.
🔹 Moral injury vs. moral distress — repeated situations like economic euthanasia can compound into burnout and higher turnover.
🔹 Lead with the full spectrum — presenting the full range of treatment options, not just the priciest, helps clients feel heard and eases the ethical burden on the team.
Whether you're navigating tough client conversations or supporting your team through them, this session is well worth the watch.
Missed it live? The full replay is waiting in the WSVMA On-Demand Library.
👉 https://wsvma.org/on-demand-library