09/04/2026
✨ MEET THE BOARD: Zack Potthoff ✨
Next up in our AAF Phoenix Board Spotlight Series is Zack Potthoff, Associate Creative Director at Lavidge (The Lavidge Company) and President of AAF Phoenix!
With a background in copy, Zack’s work centers around developing ideas and crafting stories that help brands build awareness, connect with audiences and drive results. From TV and radio to outdoor, social, web and print, he creates campaigns across a wide range of channels designed to capture attention in compelling ways.
For Zack, serving on the AAF Phoenix Board is about helping elevate the incredible creative talent already here in Arizona.
💬 “We have a talented community in Phoenix! I joined the board to help elevate that community and put Phoenix on the map as a prime location for creatives and advertising pros.”
In 2026, he’s especially excited to step into the role of President and continue building on Arizona’s advertising legacy while helping AAF Phoenix grow its reach and impact.
One of the things Zack admires most about Arizona’s creative community is its ability to make great work happen, even without the resources of larger markets.
💬 “As a creative community we know how to do more with less. We punch above our weight and make so much outstanding work. It’s inspiring!”
✨Fun fact: Before Zack got into advertising, he was working as a "bro-ista" slingin' beans at Dutch Bros. “If you know me, you know this makes sense.” ☕🤙
💠 Connect with Zack!
www.linkedin.com/in/zacharypotthoff
✅ More Board Member Spotlights are coming soon!
Stay engaged and get to know your AAF Phoenix Board.