06/02/2026
The truth is, you won’t know until you start having conversations.
Not just with friends and family, but with the people who could actually become your customers.
One of the best ways to validate an idea is to ask questions and listen. What challenges are they facing? What solutions are they already using? What would make their lives easier?
Try talking with 20–30 potential customers before investing significant time or money into your idea.
And don’t be afraid to ask the big question: “Would you pay for a solution like this?”
Their answers can provide valuable insight into whether you're solving a real problem and where you may need to refine your approach.
Every successful business starts with understanding its customers.
How did you know your idea was worth pursuing?