06/03/2026
Joel Buhr, President of First Direct, shares why being part of the SSA community matters to him and his team.
You'll find Joel and the First Direct team at the upcoming Las Vegas Market, alongside more than two dozen innovative sleep industry companies in the SSA Showroom.
Be sure to add C1565 to your Market plans. Stop by for fresh marketing ideas, valuable conversations, and the opportunity to connect with industry friends and colleagues. Most of all, experience for yourself the camaraderie, collaboration, and welcoming spirit that make the SSA community so special.
We look forward to seeing you there! 👇
https://sleepinformation.org/events/july-market-2026/