Utah Tourism Industry Association

04/29/2026

Registration for the 2026 Utah Tourism Conference is officially open! 🎉

Join tourism professionals from across the state October 13–16, 2026 in beautiful Heber Valley for Utah’s premier industry event.

Hosted at the stunning new Grand Hyatt Deer Valley, this year’s conference is your chance to step away from the day-to-day and focus on what’s next for Utah tourism.

✨ Connect with industry peers
✨ Collaborate on the future of tourism in Utah
✨ Discover Heber Valley through Destination Discovery experiences
✨ Learn from inspiring speakers and industry leaders

Don’t miss this opportunity to grow your network, gain fresh ideas, and be part of the conversation shaping Utah’s visitor economy.

Early bird pricing available through June 30. Register now and secure your spot!

01/27/2026

Tourism Day on the Hill is next Friday, but there’s still time to register! Meet Utah legislators and industry peers to talk about important legislative priorities for 2026. You'll enjoy networking, lunch, and the chance to build meaningful relationships with legislators. Be part of important discussions and make your voice heard in the tourism industry.

Learn more here -> https://utahtourism.org/tdh

01/07/2026

⏰ Less than one month away!

Tourism Day on the Hill is happening on Friday, February 6, and now is the time to register.

Show up for Utah tourism, connect with industry peers and legislators, and help amplify our collective voice at the Capitol.

👉 Register today: utahtourism.org/tdh

10/03/2025

That’s a wrap on the 2025 Utah Tourism Conference! 🎉 A huge thank you to our incredible sponsors, speakers, and attendees for making this week in beautiful such a success. Your energy, ideas, and dedication continue to push Utah’s tourism industry forward. Until next year!

10/02/2025

The Utah Tourism Industry Association is proud to announce the relaunch of the Utah Hotel & Lodging Association as a 501(c)(6) subsidiary, renewing a legacy of advocacy and leadership for Utah’s lodging industry. This integration strengthens hoteliers’ ability to address the unique needs of the lodging sector while leveraging UTIA’s broad tourism network and statewide influence.

Together, the two organizations will work hand in hand, combining UHLA’s deep industry expertise with UTIA’s connections, advocacy and resources to create more opportunities, stronger collaboration and a united voice for Utah’s lodging community.

Sign up to learn more about the relaunch of the Utah Hotel & Lodging Association and how you can get involved through membership or partnership - 🔗http://bit.ly/4pMgjkc

10/01/2025

Kick off opening night cowboy-style on the rim of Bryce Canyon! Dress to impress in your western best—boots, hats, and all. Savor sizzling steak and juicy chicken with all the classic sides, then gather around the fire for gooey s’mores as the sun sets over the hoodoos. Mingle with friends and colleagues, swap stories, and build new connections in the glow of a canyon sunset. It’s western charm, great food, and networking under the stars—all in one incredible opening night experience.

Location: Ruby's Inn Bryce Canyon Overlook

Shuttle usage and car-pooling is encouraged, as parking may be limited. Shuttles will be available for attendees outside of Ebenezer's Barn & Grill at 5:30 PM.

09/30/2025

Welcome to the 2025 Utah Tourism Conference! We're excited to welcome you to beautiful Bryce Canyon Country for a week of learning, inspiration, and connection.

Join us this evening from 5:30-8:30 pm for a free social gathering at the historic Bryce Canyon Lodge inside the National Park. Enjoy light hors d’oeuvres, refreshing beverages, and great company as we kick off the conference together! During the social, head down to the Historic Service Station, for complimentary standard and e-bike rentals to cruise around the park.

At the entry gate to the National Park, share that you are with the Utah Tourism Conference for an event at the Bryce Canyon Lodge to gain access to the park.

Shuttle usage and car-pooling is encouraged, as parking may be limited by other guests. Shuttles will be available for attendees outside of Ebenezer's Barn & Grill at 5:30 pm. Driving instructions and more information are available in the Utah Tourism Conference 2025 app.

08/15/2025

Want to connect your business or organization with high school and college students who are actively engaged in hospitality and tourism programs across the state?

As an exhibitor or sponsor, you’ll have the chance to:
✅ Meet and inspire the next generation of tourism professionals
✅ Promote job and internship opportunities
✅ Build lasting connections with motivated students

Be part of this inaugural event shaping the future of Utah’s tourism workforce!

Contact us to secure your spot:
Celina Sinclair – Executive Director – [email protected]
Kim Thompson – Education Program Manager – [email protected]

📢 Calling all students! Ready to rise in the world of hospitality?

Join us at Hospitality Rising, a one-day summit designed to connect you with top industry leaders, exciting internship and job opportunities, and real-world insight into one of the most dynamic industries out there.

Featuring:
🔸 Insights from leading hospitality and tourism professionals
🔸 Hands-on learning
🔸 Exciting competitions for high school and university students

This is your launchpad to a thriving hospitality career—don’t miss it.

📆November 5, 2025
The event is open to all high school and college students. Register now at https://conventions.leapevent.tech/events/landing/Hospitality_Rising_A_Student_Summit

08/07/2025

We’re excited to announce Josiah Brown, The New York Sherpa, as the keynote speaker for the 2025 Utah Tourism Conference!

His keynote, "The Future of Vibrant Communities Powered by the Visitor Economy," will explore how tourism drives more than visitation—it helps create places where people want to live, work, and play.

Josiah will also lead a breakout session, "The Art of Speaking Advocacy," designed to help tourism professionals communicate with confidence as powerful advocates for the industry.

Join us September 30-October 3, 2025 to be part of this inspiring conversation. Registration is open!

https://bit.ly/register25utc

07/15/2025

2025 Destination Discovery Activities are now available for booking! This year, explore the beauty of Bryce Canyon while connecting with fellow UTC attendees. Spots for these activities are limited and fill quickly. Don’t wait to book your conference adventure! https://bit.ly/bryce-destination-discovery

All activities are provided to Utah Tourism Conference attendees for free, thanks to Bryce Canyon Country!