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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

Utah Tourism Industry Association

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Draper, UT
Utah Tourism Industry Association

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The Utah Tourism Industry Association is the collective voice of Utah’s tourism industry. We advocate and educate to enhance Utah’s economy and quality of life.

10/14/2026

UTC Day 1 ✅ Thanks to everyone who joined us aboard the Heber Valley Railroad and special thanks to Provo City Airport for sponsoring tonight’s event!

10/13/2026

Welcome to Heber Valley! We’re excited to kick off the 2026 Utah Tourism Conference and bring Utah’s tourism community together for a few days of connection, collaboration, and inspiration. Here’s to a great conference! 🎉

10/09/2026

🚗 Heading to UTC 2026? Plan ahead for parking!

Attendees have two parking options when attending the Utah Tourism Conference at the Grand Hyatt Deer Valley: off-site parking at the Deer Valley East – Main Parking Lot with complimentary shuttle service during peak conference times or valet parking for hotel guests.

Swipe through for parking locations, shuttle schedules, and everything you need to know before arriving. We look forward to seeing you in Heber Valley!

09/23/2026

Destination Discovery Activity registration closes next Wednesday, September 30!

Choose from seven unique experiences to enjoy on Wednesday, October 14, and explore the outdoor adventure, scenic beauty, culture, and attractions of Heber Valley alongside fellow UTC attendees.

🎟️ Activities are $5–$35 and available exclusively to registered conference attendees.

Don’t wait! Reserve your Destination Discovery experience by September 30. After that, registration will close.

📅 October 14 | 12–4 PM
📍 Heber Valley, Utah

09/18/2026

Join us at the historic for a Planes, Trains & Automobiles-themed conference social, sponsored by . Step aboard vintage trains and enjoy an evening of light bites, drinks, music, and connection with fellow conference attendees arriving early. Surrounded by the stunning Heber Valley landscape, we'll celebrate the many ways travelers get here, get around, and experience Utah - from the skies to the rails and everything in between.

09/17/2026

Step back into the glamour and excitement of the Roaring Twenties for an unforgettable evening of networking and entertainment. Try your luck at classic casino games, enjoy great company, and embrace the spirit of the Jazz Age with themed décor, music, and plenty of opportunities to connect with fellow attendees. Whether you're playing to win or simply soaking in the atmosphere, this is a night you won't want to miss.

Come dressed to impress in your best Roaring 20's attire!

09/14/2026

We’re officially ONE MONTH away from the 2026 Utah Tourism Conference!

Join us October 13–16 in beautiful Heber Valley for four days of learning, connection, inspiration, and plenty of fun with tourism professionals from across Utah.

Here’s what’s waiting for you:

🏔️ A brand-new venue: Experience the Grand Hyatt Deer Valley for the first time as our conference home.

🌄 Destination Discovery: Choose from seven experiences and explore the recreation, scenery, culture, and attractions of Heber Valley alongside fellow attendees.

🎤 Dr. Sheena Iyengar: Our keynote speaker will take the stage Friday morning for TourismTALKS: The Art of Choosing, sharing insights on leadership, creativity, and making better choices.

🎲 A 1920s-inspired casino night: Kick off the conference with an evening of entertainment, networking, and friendly competition.

🤝 Meaningful connections: Reconnect with colleagues, meet new industry partners, and connect with tourism professionals from across the state.

📚 Inspiring sessions + industry insights: Come ready to learn, share ideas, and discover what’s next for Utah tourism.

And if you haven’t registered yet, it’s not too late! Registration is still open, and conference lodging is still available at our partner properties.

09/03/2026

Meet our 2026 Utah Tourism Conference keynote speaker: Dr. Sheena Iyengar!

We’re thrilled to welcome Dr. Sheena Iyengar, Columbia Business School professor, author, and renowned researcher, to Heber Valley this October.

On Friday, October 16, Dr. Iyengar will take the stage for TourismTALKS: The Art of Choosing, exploring how the choices we make shape our lives, leadership, creativity, and success.

Drawing from her award-winning research, Dr. Iyengar will dive into the “3 Cs” of choosing—Choice Overload, Culture, and Creativity—and share practical insights for making better choices and helping others make choices that motivate them.

📅 October 16, 2026
📍 Grand Hyatt Deer Valley | Heber Valley, Utah
❤️ Generously sponsored by

Don’t miss this opportunity to learn from one of the leading voices on choice and decision-making. Register for the 2026 Utah Tourism Conference today!

08/28/2026

Destination Discovery activities are available to book!

A favorite tradition of the Utah Tourism Conference, Destination Discovery gives you the chance to step outside the conference room and experience the very best of Heber Valley alongside fellow tourism professionals.

This year, choose from seven exciting experiences designed to showcase the area’s outdoor adventure, scenic beauty, and local attractions. It’s the perfect opportunity to explore, connect, and discover a new destination from a visitor’s perspective.

📅 Wednesday, October 14
📍 Heber Valley, Utah
🎟️ $5–$35 | For registered UTC attendees only

Space is limited, so be sure to reserve your Destination Discovery activity today!

06/25/2026

⏰ Early bird pricing for the 2026 Utah Tourism Conference ends Tuesday, June 30!

Join us October 13–16 in beautiful Heber Valley at the brand new Grand Hyatt Deer Valley for four days of learning, networking, and inspiration with tourism professionals from across Utah.

Here's a glimpse of what you can expect:
✨ Destination Discovery experiences showcasing the best of Heber Valley
🎤 Inspiring keynote speakers and educational sessions
🎲 A fun opening casino party
💡 Discussions on the latest tourism trends and industry challenges
🤝 Meaningful connections with tourism professionals from across the state

Register by June 30 to lock in early bird pricing before rates increase!

Address

PO Box 817
Draper, UT
84020

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+18015577416

Website

http://www.utahtourism.org/

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