06/16/2026
A limited palette makes it easier for customers to recognize your business, but it can be so hard to narrow down the choices!
If you suffer from analysis paralysis when looking at colors to represent your business, try this:
Think of brand colors like characters in a simple TV plot. There are the 1-2 leading colors you’ll use the most and be your most recognizable to your audience as you grow, and then up to 3 colors to act as the supporting cast to bring a new topic to light, add a little comedy, or highlight a key value your work/business represent.
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