J-FLAG is the foremost human rights and social justice organisation which works for le***an, gay, bisexual and transgender (LGBT) people in Jamaica. In an effort to build a Jamaican society that respects and protects the rights of everyone, J-FLAG is committed to promoting social change, empowering the LGBT community, and building tolerance for and acceptance of LGBT people. Since 2012, the organisation has been operating under four broad objectives:
1. Increase public tolerance and understanding of LGBT people
2. Transform J-FLAG into an effective umbrella group to improve service to the LGBT community
3. Increase organisational sustainability
5. Increase community mobilization and engagement
In pursuit of these objectives, the following strategic approaches are been used:
1. Create a powerful J-FLAG brand whose promise is that of a caring, value driven organisation dedicated to promoting inherent human dignity and the right to be.
2. Strong, proactive leadership of the LGBT Community.
3. Collaborate with other human rights groups and stakeholders in pursuit of incremental gains against all forms of discrimination.
4. Create a culture of excellence that attracts creative, high-calibre personnel who will develop efficient operating systems and a buoyant stream of donors.
