17/06/2026
What does it take to support thousands of SAP customers running their most critical business processes?
In the latest episode of SUGTalks, Craig is joined by Stefan Steinle, Executive Vice President and Head of Global Customer Support at SAP.
Stefan reflects on 26 years at SAP and how customer support has evolved from a reactive, ticket-based model to a much more proactive, personalised and global approach. He explains the thinking behind invisible support and how work done quietly in the background is helping customers hit critical milestones.
🎧 Listen to the episode here: https://www.buzzsprout.com/1557833/episodes/19356004
📺 Or watch it on YouTube: https://youtu.be/tWoswuvhZpU?si=KbD6FSKHCgnGcFgi
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