At Eternal Virtue, we focus on charitable initiatives that are rewarding, infused with prophetic kindness, and continue to benefit people long after they are gone. This is known as sadaqa jariya. Continuous charity refers to acts of giving that provide ongoing rewards, hence the name, Eternal Virtue! "When a person dies, his deeds come to an end except for three: a continuing charity, beneficial k
nowledge, or a righteous child who prays for him." (Sahih Muslim)
Our objective is to create a legacy of goodness that by supporting causes that continue to benefit people - such as providing meals for the needy, sponsoring Qur’anic education, or being caretakers of this earth. By supporting Eternal Virtue, you are not only helping those in need today — you are investing in an ongoing reward that lasts beyond a lifetime.
