10/30/2026
returns for its 39th year to promote sober driving during the holiday season, when social gatherings and celebrations can increase the risk of impaired driving. Launched ahead of the holiday season, the campaign encourages Canadians to plan ahead, choose a sober ride and help keep roads safe.
This year’s campaign honours Suparna and Suranjan Das, beloved parents, grandparents and pillars of the Bangladeshi community who were killed in an alcohol-related crash while on vacation on August 5, 2022. For the first time, campaign materials will be available in Bengali, alongside English and French, helping extend the campaign’s message to more communities.
This year's launch was held in Vancouver, British Columbia. Thank you Trisha Dosaj, National President MADD Canada, MADD Canada; Sharmistha Das, daughter of Suparna and Suranjan Das; Superintendent Jeff Neuman, Vancouver Police Department; Toby Louie, Assistant Deputy Minister and Superintendent of Motor Vehicles, RoadSafetyBC; Lisa Dominato, Councillor for the City of Vancouver - Local Government; Will Ng, A/Commr, RCMP; Trevor Connelly, Interim Fire Chief, Vancouver Fire Rescue Services; Michael van Hemmen, General Manager, Uber Canada Rides; Stephanie Theede, Vice President, Human Resources, KAGCanada Canada; Charlie Grahn, President, MADD Metro Vancouver; Brad Truswell, Executive Director, RoadSafetyBC; Sean Jang, Branch Manager, BMO; Roman Muoio, Personal Banking Associate, BMO; Dawn Regan, Chief Operating Officer, MADD Canada and Tracy Crawford, Regional Manager – Western Canada, MADD Canada for being part of the launch event.
From November 1, 2026, to January 4, 2027, MADD Canada Chapter volunteers across the country will be distributing red ribbons and car decals. Canadians are encouraged to display them on vehicles, keychains, and personal belongings as a visible pledge to sober driving and in honour of all victims and survivors of impaired driving.
MADD Canada is grateful to its Official Sponsors Uber, KAGCanada and Diageo, as well as its Corporate Sponsors BMO Financial Group, Irving Oil and Cascades, for their partnership in saving lives and preventing injuries during the holiday season.
