09/03/2026
Why do we deal in food?
In part, because of special moments like these.
For the 7,000 kids who rely on food banks each month in Hamilton, food is just the beginning. But we know it’s the first thing to get right, so we can get everything else right too.
Early last week, our Purolator Tackle Hunger crew gathered at Niwasa Hamilton.
We got to see firsthand where your donations go, learn from an agency on the frontlines, and help out a bit with food unloading.
But one of the highlights of the day was meeting some of the kids from one of Niwasa’s programs, EarlyON.
Between serving up “tea” and “ice cream” (see slides 3 & 5!!) the kids got to just be kids. Which is not only everything we could hope for, but it’s at the heart of why we do what we do.
Without hunger, there is play. There is learning. There is space for tradition, culture, and growth.
And for almost three decades, Niwasa Hamilton has provided this foundation. Niwasa offers food, education, and cultural connection to both Indigenous and non-Indigenous families across Hamilton, Brantford and surrounding areas. They have built a community grounded in connection and care, supporting individuals through every stage of life. Their roots run deep, and we know their reach and impact fo far beyond what one post could capture.
We’re incredibly proud to partner with agencies like Niwasa. And we’re grateful to the Purolator Tackle Hunger program and everyone who gives back, for helping us deliver the support our community needs.
Food is just the beginning.
A very very special thank you to everyone who made this morning possible:
💜 Niwasa Hamilton for nearly three decades of dedicated community support (with a special shoutout to Marlena for making the day possible)
🏈 Ticats & Canadian Football League 🏈🇨🇦 & of course Kenny Lawler for being an incredible ambassador and for having such a great way with the kids
💛 Natalie Sexton | Fashion & Beauty Expert for always being so engaged, even at the “tea” table!
❤️ Purolator 🇨🇦 for driving the Purolator Tackle Hunger campaign forward each and every year!