Sweetwater Merchants & Property Owners Association

06/20/2026

Our Sweetwater Ambassador Program will be accepting new applicants soon! 📣

Do you have a passion for Sweetwater? Whether you're constantly snapping photos, sharing hidden gems, or getting the word out about local events — now's your chance to make it official! 💙

We're searching for enthusiastic locals and frequent visitors to showcase the heart and soul of our community across social media. As an official Sweetwater Ambassador, you'll enjoy exclusive perks, awesome swag, and first access to everything happening around town.

📸 Whether you're a seasoned content creator, a community connector, or simply someone who loves celebrating their hometown — we want YOU on our team!

👉 Applications open in August. Anyone 18 and older is welcome to apply. We'll be selecting 8 ambassadors to represent Sweetwater — stay tuned for the link to apply!

06/20/2026

Meet local author Jesse Hester at his book signing today! Stop by Honeysuckle Hollow from 11-1, 115 N Main Street. 📚

Local Author Jesse Hester will be hosting a book signing event this Saturday, June 20th at Honeysuckle Hollow from 11 AM to 1 PM. He will have copies of his newest book, The Wedding Gown, available for purchase.

📍: 115 N Main Street, Sweetwater

06/19/2026

One week away from the Grand Opening & Ribbon Cutting of 22 Cute Designs & A.N.D. Boutique! Stop in from 10 AM to 8 PM on Friday June 26th to help welcome one of our newest downtown businesses.

See you there!
📍 109 Morris Street, Sweetwater

https://www.facebook.com/share/1D2TaeTEPA/

06/18/2026

Local Author Jesse Hester will be hosting a book signing event this Saturday, June 20th at Honeysuckle Hollow from 11 AM to 1 PM. He will have copies of his newest book, The Wedding Gown, available for purchase.

📍: 115 N Main Street, Sweetwater

06/17/2026

A message from the City of Sweetwater:

Do you want to be in the parade on July 4th? All you need to bring is your vehicle/float/group, your red, white & blue and your biggest patriotic spirit! Just remember, you must reflect the spirit of the event--and sorry, but NO 4-wheelers allowed.

📍 Line-up begins at 5 PM at Farmer's Furniture | 522 S Main Street
❤️ Parade leaves PROMPTLY at 6 PM
🛣️ Route heads north on Highway 11 toward the gazebo in downtown Sweetwater

Let's make this the most unforgettable Independence Day Celebration Parade yet!

06/15/2026

🎶 DoubleShotz is back and bringing the ULTIMATE live music experience this Independence Day — think Zeppelin, Hendrix, Clapton, SRV, Skynyrd, The Allman Brothers, ZZ Top, Pink Floyd, Queen, The Beatles, The Rolling Stones, The Who, and SO much more!

Catch them at the gazebo in downtown Sweetwater during our Independence Day Celebration on July 4th. They will be playing from 5 PM to 6 PM and 6:30 PM to 8:00 PM. Bring a chair and enjoy the music!

06/14/2026

Sweetwater's Independence Day Celebration is just over 2 weeks away! It's going to be another great event with a parade, vendors, live music, the always popular dancing in the streets with Salt & Light Studios and of course fireworks.

This year, look for a couple of photo backdrops and be sure to stop by our card station to write a thank you card to a veteran!

🎶 Live Music begins at 5 PM | Gazebo in downtown Sweetwater | Bring a chair
❤️ Parade leaves from Farmer's Furniture at 6 PM
🥳 After the parade, STAY for all the FUN!

Bring the family and enjoy our hometown celebration!

06/14/2026

❤️🤍💙 Time is running out to enter our Most Patriotic Home & Business Contest — and we want to see all of those patriotic colors! If you have your home or business all decked out in red, white and blue, send us your photos for a chance to win. All photos must be submitted by June 15th and you must live or own a business in the 37874 zipcode to enter. Winners will be announced on/around July 1st.

🏡 Submit your Patriotic Home Photos Here (Up to 5 interior/exterior): https://form.jotform.com/CityofSweetwater/250patriotichome

🏦 Submit your Patriotic Business Photos Here: https://form.jotform.com/CityofSweetwater/patriotic-business26

💵 Prize Money (both contests) sponsored by SMPOA:
🥇 1st Place — $100 | 🥈 2nd Place — $75 | 🥉 3rd Place — $50

06/13/2026

Father's Day is just around the corner & Relaxed & Refined Menswear has the perfect gift for Dad! From polos/sports shirts, leather wallets/accessories to cologne, whiskey glasses, sunglasses & lots more--you can find a great variety of gifts for Dad.

The best part? Shop now through Father's Day and receive 20% off one single item. Stop by and select a gift he will love!