05/18/2026
Find out from Mike Gross, APR, how communicators can show up as trusted advisers when it matters most.
Playbooks create false confidence in a crisis. Mike Gross, APR, explains why judgment, timing and tone matter more — and how to prepare for what’s next. Learn more about how to build credibility and lead when it counts in the PRsay Q&A: https://bit.ly/4eLgPvK