Reality Check

03/31/2026

Big change starts with small actions.

Join us tomorrow, April 1st, for ***co National Day of Action! Learn more and find out how you can get involved👇

https://www.takedownto***co.org/day-of-action

02/10/2026

🎉Now Accepting Applications - Honoring NY State Youth Ambassadors. 🎉 The Youth Ambassador of the Year Awards, sponsored by Reality Check of New York State, honors the outstanding work of youth who have taken the lead in holding the to***co industry accountable for marketing to youth.
Applications Due April 26, 2026

The Youth Ambassador of the Year Awards, sponsored by Reality Check of New York State, honors the outstanding work of youth who have taken the lead in holding the to***co industry accountable for marketing to youth. This event is typically held during the lunch hour at Legislative Education Day in A...

10/20/2025

Some new team building activities for our youth and adults.

10/18/2025

10/15/2025

Amazing Job RC Leaders!

Students in the Broome County Reality Check program are participating in "Seen Enough To***co Day" to help spread awareness about to***co marketing to the youth.

10/14/2025

10/14/2025

10/13/2025

Young people across New York are taking a stand against to***co marketing saying they’ve “seen enough.”

10/12/2025

🚭 October 13 is Seen Enough To***co Day!
🚸 The more kids see to***co ads, the more likely they are to start smoking.

👏 That’s why local action matters. As one Philip Morris internal report admitted:
“We wonder whether such children may not eventually become cigarette smokers in their teenage years as they discover the advantage of self-stimulation via ni****ne. We have already collaborated with a local school system in identifying some such children in the third grade…”

🔗 Public Health Law Center – Commercial To***co Point of Sale

📖 Source: Philip Morris internal research report (PDF)

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