Reality Check

Reality Check Reality Check is a youth led, adult supported New York State movement against the to***co industry an

Reality Check aims to expose the manipulative and deceptive marketing tactics of the to***co industry. The to***co industry actively exploits and markets a deadly and addictive product that is enticing to youth. Through grassroots activities, media campaigns and political education, Reality Check strives to produce changes in our communities.

🎉Now Accepting Applications - Honoring NY State Youth Ambassadors. 🎉 The Youth Ambassador of the Year Awards, sponsored ...
02/10/2026

🎉Now Accepting Applications - Honoring NY State Youth Ambassadors. 🎉 The Youth Ambassador of the Year Awards, sponsored by Reality Check of New York State, honors the outstanding work of youth who have taken the lead in holding the to***co industry accountable for marketing to youth.
Applications Due April 26, 2026

The Youth Ambassador of the Year Awards, sponsored by Reality Check of New York State, honors the outstanding work of youth who have taken the lead in holding the to***co industry accountable for marketing to youth. This event is typically held during the lunch hour at Legislative Education Day in A...

10/20/2025

Some new team building activities for our youth and adults.

10/18/2025
Amazing Job RC Leaders!
10/15/2025

Amazing Job RC Leaders!

Students in the Broome County Reality Check program are participating in "Seen Enough To***co Day" to help spread awareness about to***co marketing to the youth.

10/14/2025
10/14/2025
10/13/2025

Young people across New York are taking a stand against to***co marketing saying they’ve “seen enough.”

10/12/2025

đźš­ October 13 is Seen Enough To***co Day!
🚸 The more kids see to***co ads, the more likely they are to start smoking.

👏 That’s why local action matters. As one Philip Morris internal report admitted:
“We wonder whether such children may not eventually become cigarette smokers in their teenage years as they discover the advantage of self-stimulation via ni****ne. We have already collaborated with a local school system in identifying some such children in the third grade…”

🔗 Public Health Law Center – Commercial To***co Point of Sale

đź“– Source: Philip Morris internal research report (PDF)

***co

Address

20 Ampersand Drive
Plattsburgh, NY
12901

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