Beef Checkoff

08/13/2026

Knowing the signs of New World Screwworm can help producers identify a potential case quickly.

In a new Beef Quality Assurance video, veterinarian Dr. Julia Herman shares practical information on what to watch for and how to respond. New World Screwworm is not a food-safety issue, but producers should monitor cattle closely and contact their veterinarian about suspicious wounds.

Watch the video: https://www.youtube.com/watch?v=rlkQTNhjzZ0

Hear basic information about New World Screwworm from the Checkoff ...

08/11/2026

Missouri producer Kalena Bruce takes a look at why consumers continue choosing beef — even as prices rise and household budgets tighten.

Read what taste, nutrition, versatility and shared experiences reveal about beef demand: https://bit.ly/4wQ2YtT

08/06/2026

Remember your first time at the grill? It's true, a little confidence can go a long way. Girls Who Grill is helping women build confidence through hands-on experience choosing, preparing and grilling beef — then sharing what they learn with others.

Read how the campaign is building practical skills and introducing beef to new audiences: https://bit.ly/4548YDd

08/04/2026

Congratulations to Glen Klippenstein on receiving this year’s Visionary Award! Glen has spent decades serving cattle producers and helping shape efforts to strengthen beef demand.

Learn more about his contributions to the industry: https://bit.ly/4fjQgw8

07/28/2026

Taste continues to be one of beef’s strongest advantages with consumers.

Take a look at this video being delivered to consumers highlighting the flavor, variety and eating experience that keeps beef in demand.

07/23/2026

In 2000, prepared beef sales grew, food-safety education reached students nationwide, and BQA programming expanded to every state.

These efforts were built alongside cattle producers and industry partners working to strengthen demand and consumer confidence. Here’s a look at milestones from the past 40 years, including the programs and results behind them: https://bit.ly/3SwrVLN

07/21/2026

Even with higher prices, consumers continue to choose beef. New Meat Demand Monitor insights show retail demand strength for ribeye steak and ground beef, with taste and freshness remaining key purchase drivers. Learn more in this RFD-TV interview: https://bit.ly/4ujfTCJ

07/14/2026

From family dinners to busy days, beef continues to play a meaningful role in how consumers nourish themselves and the people they care about. This digital ad meets consumers across the channels they use every day, highlighting beef’s versatility in familiar, everyday moments.

07/07/2026

Award-winning pitmaster Erica Roby is bringing fresh beef recipes and confidence-building grilling tips to home cooks nationwide as summer grilling season heats up. Get the new recipes: https://bit.ly/4e09szP

07/04/2026

Today we celebrate the freedoms, families and communities that make cattle country strong. Wishing you a happy and safe Fourth of July!