03/30/2026
80 YEARS OF ORGULLO. ONE UNFORGETTABLE CELEBRATION. 🎉
For eight decades, the East LA Mexican Independence Day Parade & Festival has been the heartbeat of our community. Families have lined Cesar Chavez Avenue generation after generation, watching folkloric dancers, marching bands, and equestrian units carry the spirit of Mexico through the streets of East Los Angeles.
This year, we celebrate 80 YEARS STRONG. and we want YOU to be part of it.
🇲🇽 Whether you're bringing your familia to the parade route or representing your brand in front of 20,000+ attendees and a live ABC7 broadcast audience. this is the platform that delivers real cultural connection.
For our community:
- Bring your family, your pride, and your memories
- Celebrate the heritage that defines us
- Join us on Cesar Chavez Avenue for a day of música, cultura, and tradition
For brands and sponsors:
- Reach one of the most engaged Latino audiences in Southern California
- Customize your activation with on-site branding, digital media, and community integration
- Partner with an 80-year legacy that no other event can replicate
📅 September 2026 . East Los Angeles . Cesar Chavez Avenue
Connect. Celebrate. Sponsor the Experience.
👉 Visit www.eastla-parade.com or DM us to learn about sponsorship opportunities.
¡Viva México! ¡Viva East LA! 🇲🇽