09/21/2026
A New Look for Pennock Center for Counseling 📣🎉
Over the past several months, our team and Board of Directors have been thoughtfully working through a rebranding process for Pennock Center for Counseling, one that better reflects who we are today, honors where we came from, and represents where we are headed.
As part of this exciting next chapter, you will begin to see a refreshed look and feel for Pennock, including a new logo, a new website, and updated mission, vision, and values.
Our new logo was intentionally designed to tell a story, with each element representing an important part of Pennock’s past, present, and future:
The Tree — Our Roots & Growth
The tree represents the roots Mary Pennock planted in our community and the legacy that continues to guide our work today. It also symbolizes the growth, strength, and transformation our clients can experience through therapy.
The Path — The Journey Toward Healing
Healing looks different for everyone. The path represents the individual journey each client takes as they move forward, navigate challenges, and work toward greater well-being.
The Sun — Hope for a Brighter Future
The rising sun represents hope, possibility, and the belief that brighter days are ahead. It reflects what we strive to offer every person who walks through our doors, a path toward hope and healing.
This rebrand is about much more than a new logo. It is an opportunity to more clearly communicate who Pennock Center for Counseling is, what we stand for, and the impact we hope to continue making in our community for years to come.
We are incredibly proud of Pennock’s history and the foundation that has been built over the years. As we honor those roots, we are equally excited about the future and this next chapter for our organization.
We look forward to sharing more with you soon, including our new website and updated mission, vision, and values.
Thank you for being part of the Pennock community and for continuing to walk alongside us as we create A Path to Hope and Healing. đź’š