Show Your Soft Side

Show Your Soft Side Founded in Baltimore, a campaign created to combat animal abuse & support the most vulnerable. Today, Show Your Soft Side, Inc.

Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion towards animals is a strength, not a weakness, is one that struck a chord with young and old alike. uses its reach and resources to build a better world for animals and, in doing so, build better adults.

06/04/2026

Word.

Today and every day.
06/04/2026

Today and every day.

Good Morning Cat People!
Happy National Hug Your Cat Day!

Smudge wants to make sure everyone is chillin’ - it’s Wednesday! You made it halfway through the week! Congrats!!
06/03/2026

Smudge wants to make sure everyone is chillin’ - it’s Wednesday! You made it halfway through the week! Congrats!!

Eureka! Our friends at the Ten Lives Club have discovered the perfect milk stash 😻😻
06/03/2026

Eureka! Our friends at the Ten Lives Club have discovered the perfect milk stash 😻😻


Service with a meow 😹😹
06/03/2026

Service with a meow 😹😹

We are so close. Just 2%… .
06/03/2026

We are so close. Just 2%…
.

Not that we’re looking 😂 but IF we were…duh!
06/02/2026

Not that we’re looking 😂 but IF we were…duh!

For many singles, a love of animals has become an important part of compatibility.

A survey from dating app Hily found that 82% of pet owners would choose their pet over a relationship if forced to decide. The survey also found that pet photos can influence dating decisions, with many respondents saying they're more likely to engage with someone whose profile features a dog or cat.

Researchers say pets are becoming increasingly central to people's identities and daily lives, making them an important factor in compatibility, lifestyle, and long-term relationships.

06/02/2026

Maple might be on to something 😉. And it’s a perfect day for🍦 .

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Baltimore, MD

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