15/10/2026
The October Coffee Connections included an update on the Shop Benalla First Christmas campaign, with Silver Saturday, the Main Street Market, Christmas window competition, prize draws and free busking all planned across November and December.
A great chance for local businesses to get involved and help encourage the community to shop local first this Christmas.
Our guest speakers, Mel from Tomorrow Today and Pete from Ray White, spoke about Silver Saturday which will officially kick off Benalla’s Christmas shopping season from November 14 and how businesses can be involved, encouraging the community to get involved in a way that suits them, with ideas from running a Christmas special or promotion to collecting donations, offering gift wrapping for a donation, or donating money, food, toys, vouchers or products.
The aim of Silver Saturday is to support local families to make sure they have food, supplies and toys for Christmas.
Shop Benalla First Schedule:
- October 30 - Shop Benalla First Campaign EOIs close
- November 14 - Silver Saturday and Launch of the Shop Benalla First Campaign
- November 14 to December 24 - Christmas period includes:
- Free Busking
- Window Competition
- Shop Benalla First Competition
- December 4 - Benalla Main Street Market - 9:30am to 2:00pm
Head to www.benallabusinessnetwork.com.au/2026-shop-benalla-first-christmas for more information on the Shop Benalla First Christmas campaign and to register your interest by October 30.
Thanks to The Merchant Benalla and all who attended, it was great to see new faces and businesses.
Supporting Benalla Business
Tomorrow Today
Ray White Benalla