AMSE Agency

10/06/2026

Visibility isn't vanity. For military spouse entrepreneurs, it's survival.

When you build a business through PCS moves, deployments, and constant change, your brand has to travel with you. That's why Issue 12 of the Military Spouse Entrepreneur Guide, published with Stars and Stripes, focuses on Brand Power: public relations, media visibility, and the strategic value of telling your own story.

Gracing our cover: AMSE member Kara Sanchez of Sanchez, founder of . Kara knows that being seen isn't luck. It's strategy, consistency, and the courage to show up as yourself.

Inside, you'll find:
✨ Why authenticity may be your biggest asset
✨ How to turn a media mention into real brand momentum
✨ How transparency keeps a business thriving

Special thank you to all of our contributors who have written or our featured in photography in this issue!

Your story is your strategy. Grab your copy through Stars and Stripes and tag a milspouse founder who needs this one. 👇

https://amseagency.com/mseg

10/06/2026

This is it, friends. Our final round of speakers 🥹💙

When I think about what “Build It Bold” means, these women are it. Kella says it’s taking calculated risks and chasing big dreams. Esra says it’s growing through the challenges. Miranda says it’s building while not knowing it all, and doing the things most are too scared to do.

That’s every military spouse I know.

So here’s who’s closing out our lineup:
💜 , Health & Wellness Expert & Author, back for her 2nd year! 23 years a Marine spouse and 20 years an entrepreneur.
💜 , Influencer & Executive Director at Embry-Riddle Aeronautical University. Army spouse, 5 PCS moves including OCONUS.
💜 Miranda Roldán, Founder/CEO & Filmmaker. She’s bringing a FILM PREMIERE to the summit 🎬
💜 Jessica Celia, Branch Manager at and our Happy Hour Sponsor 🥂
💜 Carla McDowell & Sophie Reitz-Daniels of the Army & Air Force Exchange Service with “Shelf Ready: Getting Your Product Into Military Exchange Stores”

📍 Dallas College, Dallas, TX
🗓️ October 9–10

This is the room. Be in it.

09/25/2026

¡Feliz Mes de la Herencia Hispana! 🇵🇷🇲🇽🇩🇴🇨🇴🇸🇻🇬🇹

From September 15 to October 15, we celebrate the cultures, histories, and contributions of Hispanic and Latinx Americans, and this year we're doing it the AMSE way: by shining a spotlight on the Hispanic and Latinx military spouse entrepreneurs in our community. 💛

A little history 📚
Hispanic Heritage Month started as a single week in 1968 under President Lyndon B. Johnson, and it was expanded to a full 30 days in 1988. It begins on September 15 because that's the independence anniversary for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico, Chile, and Belize celebrate their independence days right after, on September 16, 18, and 21.

Why shopping our directory matters 🛍️
Military spouses build businesses that move with us through every PCS, every deployment, and every new zip code. When you shop from a milspouse-owned business, you're doing more than buying a product. You're keeping a family's income steady through constant change, helping a business grow roots even when its owner can't, and making sure your dollars stay in our community.

All month long, we'll be highlighting the Hispanic and Latinx milspouse business owners who are building something beautiful. Follow along, share their stories, and shop with intention. 🙌 Links in bio!

HispanicHeritageMonth

09/11/2026

Remember ALWAYS

09/03/2026

Get ready with our Founder Biz Advisor & PR Strategist for a walk through at Dallas College for the More Than A MilSpouse Summit!

1 month out- Will you be in the room?

09/02/2026

🎉 Big news, MilSpouse Founders! Thanks to our partners at Founders First Capital Partners, select attendees at this year’s Summit will walk away with a $1K cash grant to fund their business. 💰

This is more than a ticket — it’s an investment in YOU. Don’t miss your shot to learn, connect, and get funded.

What would you do with an extra $1k? Tell us below 👇🏽

🎟️ Grab your ticket now — link in bio!

09/01/2026

💙Check out the latest feature on our CEO/Founder Moni Jefferson

This Monday, we recognize Monika (aka Moni) Jefferson. Moni is an innovator committed to social impact — a seasoned Air Force spouse and multi-venture entrepreneur specializing in PR, marketing strategy, and community building. Since 2014, she's helped build and scale programs supporting military spouse entrepreneurs, earning features in Military Spouse magazine, the Nasdaq Tower in Times Square, Inc., and Forbes Next 1000.
As Founder & CEO of the Association of Military Spouse Entrepreneurs (AMSE) since 2019, she's helped military spouse entrepreneurs around the globe start, scale, and sustain their businesses through the first fully digital platform of its kind — built by military spouse entrepreneurs, for military spouse entrepreneurs. AMSE was inducted into the DOD's Military Spouse Employment Partnership in its first year. Moni also created three military lifestyle apps: MilCam, MilEmoji, and My Ultimate PCS. She holds a B.S. in Communications & PR from UNC Pembroke. Married 29 years with three kids, now retired in Texas, she loves to travel, cook Puerto Rican meals with her kids, and binge a good crime podcast (nachos included). 💪💙
🎗️ To apply to be featured on MilSpouse Monday, check out: https://lnkd.in/g66bG3z3
Erik Therwanger Anita Drentlaw Gina Atkins-Therwanger Think GREAT Doug Wortham Nancy Peterson Jeff Gonsales Stephanie Rosacker Forbes Basketlady Michelle Kathie Boe Angie Lawrence Jennifer Frazho Gretchen Gustavson Holmgren Titan Quann Moni Jefferson

08/19/2026

Mark Your Calendar: Q3 MilSpouse Entrepreneur Open House is Here

You already know this community is different — now bring that energy to our Assoc. of Military Spouse Entrepreneurs® (AMSE) Q3 Open House.
This is your space to meet fellow members face-to-face(ish), swap wins and lessons, and put names to the faces behind the posts you’ve been seeing in here.
📅 Friday, August 21
🕙 10:00–11:30 AM CDT
💻 Online — grab your coffee and log in from wherever you’re stationed

During this session you will:
-Participate in a coaching sessions
-Learn more about the new grant for MTMS attendees
-Get details about the Scout App & get listed
- Learn more about our $1k AMSE Grants

Whether you’re just getting started or scaling your third business, come show up for each other. That’s what we do here.

07/30/2026

🎉 Big news, AMSE fam! We're partnering with Scout Local to give you a new way to get discovered by military families.

Scout Local is a mobile app directory built to help military families find trusted businesses near base and online — perfect for PCS season and rebuilding your customer base after a move.

✅ Submit your business in minutes
✅ Free to list — always
✅ Get reviewed and routed to a local or virtual listing
✅ Approved listings get Scout Local's Verified label

Ready to get in front of more military families? Submit your business today 👉 https://www.joinscoutlocal.com/partners/amse/list/
Not an AMSE member but want your free listing? Join AMSE free at www.amsemembers.com

07/22/2026

Tune into another great conversation with founder Moni Jefferson and community leader Laura Early of WISE Advise + Assist Team