If we want a world free from s*xual abuse and exploitation, our strategy must be proactive, not just reactive to the mounting attacks to human dignity. The National Center on S*xual Exploitation (NCOSE) leads the movement to end s*xual abuse and exploitation through research, litigation, corporate and legislative advocacy. NCOSE’s core objectives are to 1) make po*******hy intolerable in society, comparable to the change in opinion and policy for smoking, 2) to reduce the demand for the commercial s*x industry, the only way to stop s*x trafficking, and 3) to create safer online spaces so that our youth can love, connect, learn and thrive. This strategy has moved massive corporations like Google, Facebook, and Netflix to change policies. It has led to the passage of groundbreaking legislation for good enabling real accountability for bad actors. It has spurred a movement in our courts for human dignity where we have filed lawsuits against Twitter, Wyndham Hotels, Pornhub and others for facilitating s*x trafficking. NCOSE has also forced these issues to finally be confronted in the public sphere.