Green Seal

10/13/2026

Two years ago, we unveiled our new brand identity, backed by decades of impactful work and following years of research with consumers and stakeholders. We're proud to see the new mark across the globe, helping shoppers cut through greenwashing with clarity and transparency.

10/07/2026

A safer ingredient list is only part of the story.

When Green Seal evaluates a product, we don't stop at what's inside the package.

Our standards address key health and environmental impacts across the product lifecycle. That can include raw material sourcing, manufacturing, packaging, and how the product is used and disposed of.

Why take such a comprehensive approach? Because improving one attribute doesn't necessarily make the entire product more sustainable.

Looking at the bigger picture helps identify where meaningful impacts can be reduced, while performance requirements help ensure the product still does its job.

10/02/2026

Consumers want to make more sustainable choices, but are we making it easy to figure out which products deliver?

Our research with ERM Shelton found that shoppers are looking in several places for answers — from product labels and independent certifications to online resources.

The opportunity is clear: credible sustainability information matters, but it also needs to be easy to find and understand.

Earning a credible certification is a great achievement, but it isn’t the end of the story. Clearly communicating what that certification represents can help shoppers understand the choices in front of them.

09/23/2026

Leadership deserves to be recognized.

Across industries, organizations are taking meaningful steps to advance safer, more sustainable products — from expanding certified product offerings to strengthening procurement policies and increasing market awareness.

The Green Seal Leadership Awards recognize organizations that are influencing real market transformation.

If your organization has demonstrated leadership through a commitment to certifying and promoting Green Seal-certified products or other meaningful initiatives, we encourage you to apply.

Applications close October 2.

Learn more and apply: https://zurl.co/DuDUk

09/21/2026

One week until Cleaning Products US.

How can greater alignment across the value chain help strengthen consumer trust, support innovation, and advance a more coherent and credible market for sustainable cleaning products?

Green Seal's Senior Director of Products and Standards, Brittany Maule, will take on that question in her session, “From Fragmentation to Alignment: Defining the Next Era of Leadership in Cleaning Products.”

She’ll share how Green Seal is bringing retailers, brands, manufacturers, and advocates together to define what product leadership means — and translate that shared understanding into practical, actionable criteria.

We hope to see you in D.C.

Register here: https://zurl.co/uh18K

09/19/2026

What impact can an ecolabel make?

Today, Green Seal certification spans:

✓ dozens of countries with certified products
✓ more than a thousand certified products
✓ over 1 billion square feet of commercial space cleaned daily by Green Seal-certified cleaning service providers
✓ 100 public purchasing policies specifying Green Seal

Behind those numbers are thousands of everyday decisions about the products used in homes, schools, workplaces, and public spaces.

That’s how credible standards can turn individual choices into impact at scale.

09/16/2026

A product can have impressive environmental claims, but if it doesn’t work as promised, is it really a more sustainable choice?

Performance is built into Green Seal's standard so purchasers can make more sustainable choices with confidence.

Certified products must meet performance requirements as well as criteria addressing human health and environmental impacts. This helps ensure buyers don’t have to choose between a product that works and one that's designed with people and the planet in mind — because a credible sustainability standard should account for the whole product, not just its environmental claims.

Learn more: https://zurl.co/nAgsN

At Green Seal we believe that a collaborative approach leads to better solutions for everyone. That’s why our scientists work with industry stakeholders to

09/02/2026

A first for bamboo: PlantPaper is the first brand to earn Green Seal certification for bamboo toilet paper and facial tissue. 🎋

The milestone puts Green Seal’s new sustainability standard for alternative-fiber sanitary paper into action—and gives consumers and purchasers independently verified options in the growing bamboo tissue market.

PlantPaper’s products met Green Seal’s rigorous requirements for:
- fiber sourcing
- safer chemistry
- manufacturing practices
- packaging
- product performance

Congratulations to the PlantPaper team on setting a new benchmark for bamboo tissue.

08/31/2026

Smart product design, supported by science-based standards, can drive meaningful change across supply chains.

Green Seal–certified cleaning products avoid 256 billion pounds of plastic each year. Put in perspective, that’s the equivalent of 27.7 million plastic water bottles.

Through concentrated formulas, optimized packaging, and rigorous lifecycle standards, these products reduce plastic use at scale.

08/20/2026

It's National Toilet Paper Day. Did you know that a household can save 230 pounds of CO2 emissions each year by choosing Green Seal-certified toilet paper?