Organic Trade Association

02/18/2025

The Organic Trade Association partnered with Euromonitor International to dive deep into consumer perceptions of USDA Organic and how it compares to other claims like regenerative and natural. This new survey uncovers key insights on shopper attitudes, knowledge, and willingness to pay for organic products.

📢 Join us today at 1:00 PM ET for a webinar discussing the findings! Register here: 🔗 https://bit.ly/4k0Z6R7

Download the full report: 🔗 https://bit.ly/4i3ohkk

The Organic Trade Association (OTA) recently partnered with Euromonitor International to conduct a comprehensive consumer survey to evaluate shoppers’ knowledge, attitudes and willingness to pay regarding organic products. The report evaluates how USDA Organic stacks up against various claims and ...

02/17/2025

🌱 Join OTA at the USDA Agricultural Outlook Forum! 🌱

📅 February 27-28, 2025
📍 Crystal Gateway Marriott | Arlington, VA

The Ag Outlook Forum is a key event bringing together 1,700+ farmers, industry leaders, policymakers, and organizations to discuss the future of agriculture. OTA is proud to participate in the Organic Outlook session, covering the latest trends in organic production, enforcement policies, and global market shifts.

🔎 Featuring OTA’s Senior Director of Regulatory Affairs, Scott Rice:
💡 Strengthening Organic Enforcement, One Year On: Successes, Challenges, and Opportunities

The Strengthening Organic Enforcement (SOE) final rule has transformed organic regulations, increasing transparency and accountability across the supply chain. This session will explore its impact—what’s working, where challenges remain, and how the industry can adapt and grow.

💻 Virtual attendance is free! Register here: https://ota.com/event/23365

February 27-28, 2025 Crystal Gateway Marriott | Arlington, VA The Ag Outlook Forum’s programs have consistently drawn a diverse group of farmers and ranchers, food and ag industry representatives, policymakers, government officials and non-governmental organizations, and this year was no different...

02/11/2025

The organic movement has evolved from a grassroots effort into a thriving industry, shaping agriculture, human and environmental health, and global trade. The Organic Trade Association has been at the forefront—championing organic integrity, advocating for strong policies, and uniting a growing community of organic businesses.

As we celebrate our 40th anniversary, we’re embracing the future with a bold new brand that reflects our commitment to sustainability, trust, and growth.
🎥 Watch how OTA has shaped the organic sector and where we're headed next!

🔗 Watch now: https://youtu.be/pv50c9KpqbY

02/10/2025

📢 40 years of organic progress! The Organic Trade Association is celebrating four decades of advocacy, growth, and impact in the organic sector. From securing the Organic Foods Production Act to strengthening organic integrity, supporting farmers, and expanding the organic market to over $70 billion, our journey has been fueled by our members, partners, and champions like you.🌱



💚 Thank you to every farmer, business, advocate, and supporter who has been part of this movement. Whether you’ve been with us since the beginning or just joined, your commitment to organic makes all the difference. This milestone isn’t just about looking back—it’s about the future we’re building together. With a refreshed brand and a bold vision, we’re stepping into the next 40 years of organic innovation and advocacy.



🎉 Join us in celebrating and share your favorite organic milestone or memory with OTA in the comments. Read more, link in bio!

02/10/2025

📢 40 years of organic progress! The Organic Trade Association is celebrating four decades of advocacy, growth, and impact in the organic sector. From securing the Organic Foods Production Act to strengthening organic integrity, supporting farmers, and expanding the organic market to over $70 billion, our journey has been fueled by our members, partners, and champions like you.🌱

💚 Thank you to every farmer, business, advocate, and supporter who has been part of this movement. Whether you’ve been with us since the beginning or just joined, your commitment to organic makes all the difference. This milestone isn’t just about looking back—it’s about the future we’re building together. With a refreshed brand and a bold vision, we’re stepping into the next 40 years of organic innovation and advocacy.

🎉 Join us in celebrating and share your favorite organic milestone or memory with OTA in the comments! Read more here: https://bit.ly/4aPX6qL

02/03/2025

We will be at the Organic Grain Conference & Tradeshow in Champaign, IL, February 5-6! This event offers four unique, educational grain-related tracks that encompass grain commodities, agronomy training for professionals, cultivating resilience, current research from the NCR SARE farmers forum and more!

Lynne Haynor, Organic Conservation Specialist at the Organic Trade Association, will speak during the Supporting Organic and Transitioning to Organic Producers in Accessing Conservation Assistance through the Natural Resources Conservation Service (NRCS) session. Learn more here:

The 8th Organic Grain Conference & Trade Show is scheduled for February 5-6, 2025 at the i-Hotel in Champaign, IL. Join us for two days of dynamic grain content!

01/31/2025

The recent European Court of Justice (ECJ) ruling on organic labeling in the EU could have significant implications for U.S. organic exports under the U.S.-EU Organic Equivalence. This decision challenges how fortified and other processed organic products are labeled and traded between the two regions, potentially impacting costs, compliance, and market access.

OTA is closely monitoring the situation and engaging with USDA, NOP, and European partners to understand the ruling's full impact on organic trade. We’ll share updates as we learn more and continue advocating for fair and equitable market access for U.S. organic businesses.

Learn more in our full analysis: https://bit.ly/4jBThcq
Written by: Tom Chapman (Co-CEO of Organic Trade Association) and Alexis Bramley (Carey) (Director of Strategic Projects at Organic Trade Association)

On October 4th, 2024, the European Court of Justice (ECJ) issued a judgement concerning the labeling of organic products and the use of the EU organic label. The ruling could have lasting implications for trade into the EU market under the U.S. - EU Organic Equivalence. The judgment is the result of...

01/30/2025

🔎 Breaking down organic trends & certifications at Winter Fancy Food Show!

Stephanie Jerger, OTA's VP of Operations, led an insightful session on organic market trends at the Spark Stage, followed by a packed 'Ask the Expert' session on certification. Brands, importers, and consultants kept the conversation going for a full hour—proof that organic is on everyone's mind! 🌱 A big thank you to the for providing this platform and to everyone who stopped by to connect!
Were you at the show? Drop a 🌿 in the comments!

01/14/2025

🌟 Member Spotlight: Pennsylvania Department of Agriculture - PA Preferred Organic™🌟

Pennsylvania is a national leader in organic agriculture, ranking 3rd in the U.S. for organic sales, with 1,125 certified organic farms and over 104,000 acres of organic farmland. Through the PA Preferred Organic™ program, the Pennsylvania Department of Agriculture is helping farmers meet growing consumer demand for organic products while increasing farm incomes and strengthening the state’s agriculture industry.

Key initiatives include the Organic Certification Cost-Share Program to reduce certification costs, free or low-cost technical assistance for farmers transitioning to organic, and funding for Pennsylvania-specific organic research. The PA Preferred Organic™ logo also provides branding opportunities, helping consumers identify products that are USDA-certified organic and Pennsylvania-made.

Learn more about PA Preferred Organic™:https://bit.ly/4agxp2a.

01/13/2025

The Organic Trade Association is proud to announce the expansion of its leadership team with the addition of Ivanna Yang as Vice President of Government Affairs and Matt Landi as Vice President of Industry Relations.

Ivanna Yang will lead OTA’s legislative advocacy, advancing organic priorities in appropriations, the farm bill, and trade policies. With extensive experience in coalition building and policy development, Ivanna is committed to ensuring organic farmers and businesses have a strong voice in shaping the future of food systems.

Matt Landi will oversee OTA’s industry relations, including membership engagement, sector councils, and events. With over 20 years of experience in organic food and agriculture, Matt brings a deep commitment to advancing the sector.

“Organic faces significant challenges and opportunities ahead,” said Co-CEOs Matthew Dillon and Tom Chapman. “Ivanna’s and Matt’s expertise will strengthen our advocacy efforts and better position OTA to serve its members and grow the organic industry.” 📢 Read our press release and learn more:https://bit.ly/4h3CnSk

01/09/2025

New tariffs under the incoming administration could significantly impact food and agriculture, industries reliant on global trade. The potential use of the International Emergency Economic Powers Act (IEEPA) to impose a 10% tariff on all global imports is unprecedented and raising questions. Tom Chapman, OTA’s Co-CEO, explores the implications and tariff authorities in our latest report.

📖 Read Tom's insights here: https://bit.ly/4fQjJfC

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The possibility of new tariffs under the incoming administration has sparked widespread discussion, especially within the food and agriculture sectors that depend on global trade to create economic opportunities and keep shelves stocked year-round. The president has broad tariff authority, which the...