Insights Association, New England Chapter

04/20/2023

🎤 Attention all market research professionals! 🎤

The Insights Illuminated conference is coming to Boston District Hall on May 12! Get ready to hear from global market researchers, insights professionals, educators, and more.

Join us for exciting case studies, success stories, workshops, and presentations on the latest trends in market research and how to use them to gain insights into consumers and markets.

Don't miss out on early bird pricing! Register now and save $50 off the regular price until April 28th.

Thank you to our amazing sponsors: Zappi, Forsta, AMS, Quest Mindshare, Digital Research, DEI Communication for Research, and Opinion Routes.

Stay tuned for updates on our speakers and their topics, which will be announced leading up to the conference.

Register now at the link below. ⬇️

Registration link:

Insights Illuminated

09/13/2022

📤 We are looking forward to seeing you this Friday at our Sep conference. Do not miss this great opportunity to learn more about this industry.

📍 Register now: https://lnkd.in/ecZpKtk5

➡ Our "Ted-Talk Inspired" format will offer a fast-paced, insights-packed day where you will hear from 17 industry leaders over the course of 10 presentations.

We have industry leaders who from NAILBITER, Campbell Soup Company, TRC Market Research, Spruce Haven Farm, Protobrand, WEX, VMware, Fulcrum Research Group, Jibunu, SITB, Drift, Zappi, etc.

Thanks to our sponsors: Forsta, Kantar, District Hall Boston, Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, Digital Research, Inc. (DRI) and Quest Mindshare.

09/13/2022

The Insights Association North Atlantic Chapter is pleased to welcome Nicole Mitchell, Senior Knowledge Specialist at Dynata as an upcoming speaker on the topic, An Overview of the IDEA Council’s Research on Inclusive Questionnaire Design and Sampling.

⏬ Visit the following link to register for our conference:
https://Fall-Conference-2022.eventbrite.com

📤 The insights industry is rapidly advancing when it comes to gathering more diverse and inclusive voices in research. Earlier this year, the Insights Association’s IDEA Council completed a rigorous study of almost 5,000 panel members across 5 panel companies to test 10 different ways to ask race and ethnicity questions.

➡ This presentation will provide an overview of the IDEA Council’s research. In addition, Nicole Mitchell will discuss findings from Dynata’s research on the combination of race and ethnicity into one question and the subsequent impact of this particular question design on quotas. The presentation will be followed by a collaborative discussion where we encourage everyone to share ideas about, experiences with, and feedback on inclusive questionnaire design and sampling.

➡ The Insights Evolved conference will be at Boston's District Hall, on Sep 16th, 2022, from 8:00 am to 6:00 pm.

Thank you to our sponsors: Forsta, KANTAR, District Hall, Fieldwork, DISQO, Zappi, Dynata, Applied Marketing Science, and Digital Research

09/12/2022

📤 Join us this Friday at our Sep conference, so don't miss this amazing opportunity to learn more about the industry.

📍 Register now: https://lnkd.in/ecZpKtk5

➡ Our "Ted-Talk Inspired" format will offer a fast-paced, insights-packed day where you will hear from 17 industry leaders over the course of 10 presentations.

We have industry leaders who from NAILBITER, Campbell Soup Company, TRC Market Research, Spruce Haven Farm, Protobrand, WEX, VMware, Fulcrum Research Group, Jibunu, SITB, Drift, Zappi, etc.

Thanks to our sponsors: Forsta, Kantar, District Hall Boston, Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, Digital Research, Inc. (DRI) and Quest Mindshare.

09/10/2022

📤 Next Friday, Sep 16th will be the day of our conference. Don't forget to get your "Ticket + Jr. Colleague Ticket" today!

📍 Sign up now: https://lnkd.in/ecZpKtk5

➡ Our "Ted-Talk Inspired" format will offer a fast-paced, insights-packed day where you will hear from 17 industry leaders over the course of 10 presentations.

We have industry leaders who from NAILBITER, Campbell Soup Company, TRC Market Research, Spruce Haven Farm, Protobrand, WEX, VMware, Fulcrum Research Group, Jibunu, SITB, Drift, Zappi, etc.

Thanks to our sponsors: Forsta, Kantar, District Hall Boston, Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, Digital Research, Inc. (DRI) and Quest Mindshare.

➡ The Insights Evolved conference will be at Boston's District Hall, on Sep 16th, 2022, from 8:00 am to 6:00 pm.

09/09/2022

📤 Only one week to go for our conference, so don't miss out on this amazing opportunity to learn about what's new in the industry.

📍 Register now: https://lnkd.in/ecZpKtk5

➡ Our "Ted-Talk Inspired" format will offer a fast-paced, insights-packed day where you will hear from 17 industry leaders over the course of 10 presentations.

We have industry leaders who from NAILBITER, Campbell Soup Company, TRC Market Research, Spruce Haven Farm, Protobrand, WEX, VMware, Fulcrum Research Group, Jibunu, SITB, Drift, Zappi, etc.

Thanks to our sponsors: Forsta, Kantar, District Hall Boston, Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, Digital Research, Inc. (DRI) and Quest Mindshare.

09/09/2022

In this discussion, Jason Kitayama, Senior Vice President at Fulcrum Research Group and Ken Berry, President of Jibunu LLC will present the next new way of thinking about how to accomplish your research goals.



⏬ Visit the following link to register for our conference:

https://lnkd.in/ecZpKtk5

📤 Adding quantitative tools to your qualitative research can not only enhance the quality of moderation and the accuracy of data collection, but it can also create a consistency of method that provides comfort and ease for clients when expanding into larger sample quantitative message testing.

➡ The Insights Evolved conference will be at Boston's District Hall, on Sep 16th, 2022, from 8:00 am to 6:00 pm.

Thank you to our sponsors: Forsta, Kantar, District Hall Boston, Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, and Digital Research, Inc. (DRI) and Quest Mindshare

09/09/2022

📤 Come meet us at the Night Before the Conference in Boston at Tia’s.

It’s an opportunity to meet old and new colleagues, talk about the industry, and expand your network.

⏬ Visit the following link to register for our event:

https://lnkd.in/db6sa76N

➡ The Night Before the Conference will be at Tia's on Sep 15th, 2022, from 5:30 pm to 7:30 pm.

* The tickets are $20 for IA members and $25 for non-members. Admission includes two drink tickets and shared appetizers.

09/08/2022

💌 Insights Association North Atlantic Chapter is pleased to welcome Elliot Savitzky from TRC Market Research and Hannah Robbins from Haven Farm to our Insights Evolved conference.

⏬ Visit the following link to register for our conference:

https://lnkd.in/ecZpKtk5

The Spruce Haven Farm family started in 1987 with a small herd and a dream. A dream of “Be fruitful, and multiply, and replenish the earth.” These words inspired a lifelong passion for innovation in farming and sustainable action.

This presentation is all about finding the most appropriate target group for an innovative product that is committed to doing good. Good to the consumer, good to the community, and good to the environment. Together, TRC Market Research and Spruce Haven Farm went in search of the consumers that would most benefit from the values held strongly by the brand and how to best deliver the message. Come be inspired!

➡ Our conference will take place at District Hall Boston on September 16th, 2022.

Thanks to our sponsors: Forsta, Kantar, District Hall Boston , Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, Digital Research, Inc. (DRI) and Quest Mindshare.

09/07/2022

📤 Most new products fail. Sometimes they fail because they function poorly. Mostly they fail because they didn’t connect with consumers. They didn’t provide the symbolic and experiential meaning the consumer is looking for. A jobs-to-be-done framework, coupled with behavioral science, takes you beyond purely functional improvements. It helps you explore the feeling and meaning that consumers are looking for.

The Insights Association North Atlantic Chapter is pleased to welcome Owen Jenkins, VP client services at Protobrand as a speaker at the upcoming Insights Evolved conference on Jobs-to-be-Done Innovation by Using Behavioral Science.

⏬ Visit the following link to register for our conference:
https://Fall-Conference-2022.eventbrite.com

➡ The Insights Evolved conference will be at Boston's District Hall, on Sep 16th, 2022, from 8:00 am to 6:00 pm.

Thank you to our sponsors: Forsta, Kantar, District Hall Boston, Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, Digital Research, Inc. (DRI), and Quest Mindshare.

09/07/2022

📤 Join us for a panel discussion: Are Podcasts Pushing the Industry Forward?

⏬ Visit the following link to register for our conference:

https://Fall-Conference-2022.eventbrite.com

Podcasts are quickly becoming a staple of the modern media diet. As such, they have also started to pe*****te the business world in a variety of ways. Drawing from years of experience, our panelists will explore market research podcasting as an innovation.

💌 This panel will feature:

Adam Jolley, Co-host, The R.I.D.E.

Adam Dietrich, Co-host, The R.I.D.E.

George Carey, Host, Passion Points Podcast

Katrina Noelle, Co-host, TRIP Podcast

Kristin (Smith) Spraggins, Co-host, TRIP Podcast

➡ This panel discussion will take place during the Insights Evolved conference at Boston's District Hall, on Sep 16th, 2022.

Thank you to our sponsors: Forsta, Kantar, District Hall Boston, Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, Digital Research, Inc. (DRI), and Quest Mindshare.

09/06/2022

📤 It's Back To School Season, Come Learn What's New In The Industry.

➡ Our "Ted-Talk Inspired" format will offer a fast-paced, insights packed day where you will hear from 17 industry leaders over the course of 10 presentations.

📍 Register now: https://lnkd.in/ecZpKtk5

We have industry leaders who from NAILBITER, Campbell Soup Company, TRC Market Research, Spruce Haven Farm, Protobrand, WEX, VMware, Fulcrum Research Group, Jibunu, SITB, Drift, Zappi, etc.

Thanks to our sponsors: Forsta, Kantar, District Hall Boston, Fieldwork, Inc., DISQO, Zappi, Dynata, Applied Marketing Science, and Digital Research, Inc. (DRI)