What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

SEGD

We are the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place.

In pursuit of our mission, we aspire to:
• promote public awareness of our community and its role in shaping experience
• nurture demand for design excellence within the built environment
• serve as a source of education and inspiration for our community
• continue to define and refine our standards of practice
• foster relevant, well-informed research to enhance our knowledge base
• sponsor peer

recognition programs that inspire excellence
• promote collaboration across multiple design disciplines
• strengthen ties with educational programs that provide the academic underpinnings of our field

06/01/2026

Taiwan Public Pictogram System (TPPS), designed by Path & Landforms () for the Industrial Development Administration and Taiwan Design Research Institute, received a 2025 Honor Award from the SEGD Global Design Awards for its ambitious, human-centered effort to unify public communication across an entire nation.

The project began with a fragmentation problem. Taiwan had long lacked a unified pictogram system—four major government agencies that each manage their own symbols under different legal frameworks and visual standards, leaving everyday users, especially the elderly, people with disabilities, and foreign residents, caught in the confusion. Path & Landforms was brought in to fix that.

Over a year and a half, the team aligned four government sectors, consulted international experts, and developed over 300 pictograms across 8 categories, validated through rigorous testing with 245 participants from diverse ages, genders, abilities, and backgrounds. The system introduced a gender-neutral base human figure, addressed accessibility and public health communication, and was verified against ISO and JIS international standards. Open-source icons, a design manual, and an online course were built for nationwide adoption, and the system already appears in transit stations and Taoyuan Airport.

At its core, TPPS is a reminder that even the smallest design decisions, like a figure on a sign or a symbol on a wall, have the power to include or exclude entire communities.

05/30/2026

Yesterday, SEGD CEO Cybelle Jones spent the day at the Eames Archive () in Richmond, CA alongside Llisa Demetrios () and her fellow Curious 100 honorees. The Curious 100 is an annual recognition of 100 designers, makers, advocates, and creative problem-solvers across the US who are reshaping what's possible through the power of curiosity. Today, she's touring the site of the future Eames Museum.

Staying curious isn't something that happens on its own. It's a practice, and the people you surround yourself with are a big part of how you sustain it. When you intentionally build a community of creative thinkers who challenge your perspective and push your thinking, curiosity becomes something you grow together rather than something you protect alone. Being named to the Curious 100 is a reflection of that belief in action.

That's exactly what SEGD membership is built on. Every May, we celebrate the designers and thinkers who show up, stay connected, and make this field better together. If you’ve been thinking about joining the SEGD community, now is your chance! New members get 26% percent off membership, plus the chance to win a full year of access to all SEGD events and programming with our 2027 Event Bundle.

This offer ends May 31, don’t wait on this one. Join now at the link in our bio or at segd.org/join

CuriousCommunity

05/26/2026

Some of the best things that have happened in our members' careers started with a conversation at an SEGD event, a connection made through a local chapter, or a peer who just got it.

That's what this community is built on. Real relationships, shared challenges, and the kind of support that has the power to move your work and our field forward. Together, we're building a more impactful future for experiential design. Who are you bringing along with you?

This is the last week of Membership May. Join or renew now and you'll be entered to win:
🎟️ A 2026 SEGD Conference Experience Registration in Kansas City (October 22–24) 🏆 All May members are also entered for the grand prize: a 2027 SEGD Event Bundle

New members save even more:
💸 26% off your annual membership with code WELCOME26

Tap the link in our bio to join or renew. Don't wait, Membership May ends May 31!

05/21/2026

Design is not just optics. It’s how a space makes people feel.

In this moment from our International Design Day 2026 conversation, Cheryl S. Durst () reflects on the growing responsibility designers carry to create spaces that do no harm physically, emotionally, or environmentally.

From material transparency and environmental stewardship to designing for neurodiversity and inclusion, she reminds us that every specification is also a human decision.

The spaces we create shape how people feel, function, and belong.

🎥 Watch the full conversation now on SEGD’s YouTube channel.

SustainableDesign

05/18/2026

Happy International Museum Day 🏛️

Museums are where memory lives. They are gathering places and spaces that bridge past to present, give voice to the unheard, and remind us that our histories, cultures, and natural world are worth protecting. At their best, they don't just display objects; they make you feel something.

The most powerful museum experiences spark curiosity across generations. They center community voices. They make centuries of history feel immediate and personal. They turn a seaside town's irreverent spirit into something you don't just see but feel. They connect a bird outside your window to a global conservation crisis. And sometimes, they ask you to question what you thought you already knew. To look critically at a hundred-year-old display and reckon with both its artistry and its blind spots.

That's the magic of great design in service of a great institution.

Today, we're celebrating six museum projects recognized by the SEGD Global Design Awards that remind us exactly why museums matter:

🏺 Ethiopia at the Crossroads | Isometric Studio () | 2025 SEGD GDA Finalist

🔭 Reframing Dioramas: The Art of Preserving Wilderness | Natural History Museums of Los Angeles County () | 2025 SEGD GDA Finalist

🌎 World Heritage Center | G&A (.ampersand.a) | 2025 SEGD GDA Honor Award

📚 Building Stories | Plus And Greater Than () | 2025 SEGD GDA Merit Award

🎪 Showtown, Blackpool | Casson Mann () | 2025 SEGD GDA Merit Award

🐦 Cornell Lab of Ornithology | C&G Partners () | 2025 SEGD GDA Merit Award + Sustainability Impact Recognition

05/16/2026

Walker Art Center Visitor Experience Research, designed by HGA () for the Walker Art Center in Minneapolis, received a 2025 Honor Award from the SEGD Global Design Awards for its groundbreaking, data-driven approach to understanding how visitors experience a museum.

The project began with a hunch: Walker leadership suspected something wasn't working for first-time visitors — that people were leaving uncertain whether they'd seen everything. The problem was, they didn't know exactly where things were going wrong. So they brought in HGA with one clear directive: use data, not guesswork.

HGA tracked the real-time journeys of approximately 140 first-time visitors using audio diaries, indoor movement tracking, and post-visit surveys — generating over 225 hours of recordings that revealed exactly where the museum was falling short and where it was already succeeding. Those insights fueled a collaborative design charrette with HGA's multidisciplinary team and Walker leadership, producing a comprehensive strategy spanning spatial design, wayfinding, technology, and organizational culture.

The findings don't just belong to the Walker — they offer a blueprint for any institution seeking to understand visitor needs from the inside out.

To read more about this project, click the link in our bio.

05/13/2026

There's a moment in every designer's career when you find your people, in a conversation, a shared challenge, a community that just gets it. That's what an SEGD membership feels like.

This Membership May, we're celebrating the spaces in between: between disciplines, ideas, and the connections that bridge them. Belonging here means access to people and opportunities that shape your career.

Join or renew this week for a chance to win a free Xlab registration (New York | July 22–23), our experimentation-focused event built for the curious and the collaborative.

New members save 26% with code WELCOME26.

Register and create your own Spaces in Between graphic at the link in our bio!

05/11/2026

"Better design, for us, means how you can better feel in this space."

In our latest feature, we explore the philosophy behind the work of 2025 SEGD Fellows Ingūna Elere and Holgers Elers — and what it truly means for design to be meaningful.

Ingūna puts it plainly: "Design must be not beautiful, not cute, not nice…but meaningful."

Their Emergency and Outpatient Health Center — a 2025 Merit Award winner — is a powerful example. Rather than addressing wayfinding alone, H2E asked a more fundamental question: what should a child experience in this space? The result was an environment where signage functions as emotional reassurance, regulatory language was reframed around encouragement, and interactive storytelling gave young patients something to engage with beyond their uncertainty.

As Holgers reflects, people may not remember every detail of a space, but they will remember how they felt in it. That belief is what has allowed H2E to build an outsized global legacy not by thinking bigger, but by thinking deeper. And it is precisely that depth that makes their work so enduring.

Read the full feature on Ingūna and Holgers in SEGD's latest newsletter at the link in our bio.

SEGD is also releasing the full Fellows Presentation on our YouTube channel!

DesignCommunity

05/07/2026

Before the studio.
Before the sketches.
Before opening the design tools.

There’s the work of understanding.

In this moment from our International Design Day 2026 conversation, Lee-Sean Huang () reflects on the “in-between space” that comes before design itself: listening to people’s stories, navigating uncertainty, and learning what an experience actually feels like from the inside.

From conversations about healthcare and grief to everyday challenges accessing public services, he reminds us that design begins with human connection—not solutions.

🎥 Watch the full conversation now on SEGD’s YouTube channel.

05/05/2026

What if design isn’t something reserved for designers—but something we’re all already doing?

In this moment from our International Design Day 2026 conversation, Llisa Demetrios () reflects on how design lives in everyday decisions—from setting a table to solving complex problems—and how curiosity, prototyping, and iteration shape the world around us.

You don’t have to go to art school to be an artist.
You don’t have to be a designer to think like one.

It’s about seeing choices.
Testing ideas.
And continuously refining how things work—for people.

These are the spaces in between.

🎥 Watch the full conversation, “Curiosity, Experimentation, and the Legacy of the Eameses,” now on SEGD’s YouTube channel.

Address

1701 Rhode Island Avenue NW, Office 3-132
Washington D.C., DC
20036

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(202) 638-5555

Website

http://segd.org/

Alerts

Be the first to know and let us send you an email when SEGD posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to SEGD:

Shortcuts

Address
Telephone
Opening Hours
Alerts
Contact The Organization
Claim ownership or report listing

Featured

Thelma D. Jones Breast Cancer Fund
400 I Street, SW

Want your organization to be the top-listed Non Profit Organization in Washington D.C.?