07/10/2023
Who benefited most from the adoption of new technology & e-commerce tools in the 2010s: small, medium-sized, or large retailers?
Surprising findings from a new CCIA Research Center & Rob Kulick of NERA study show that not only did retail small & medium-sized businesses (SMBs) see an associated explosion in growth after adopting e-commerce and omnichannel tools in the 2010s, but that their new e-commerce capabilities benefitted them more than the same tools did larger retailers. The correlation is clear: digital technology was a rising tide that lifted all ships in the 2010s, but retail SMBs owe their ability to access economies of scale and compete with large incumbents to the digital tools that connect them with customers around the world.
Check out the full study to see just how far e-commerce and omnichannel tools have carried retail SMBs:
This survey shows the impact of objectionable user-generated content on social media sites and digital advertising. The experiment results find that content like hate speech, offensive material, mi...
