Forest Trends

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Forest Trends Forest Trends is a Washington, DC-based international non-profit organization.

Forest Trends seeks to shift the economic paradigm towards recognizing the value in all natural ecosystems, connecting policy-makers, businesses, communities, and investors to develop new financial tools to help carbon, biodiversity, and water markets work for conservation and sustainability.

Here is the part that surprised us: in 2026 research informing this campaign, 80% of Westerners surveyed supported work ...
10/15/2026

Here is the part that surprised us: in 2026 research informing this campaign, 80% of Westerners surveyed supported work to reduce wildfire damage. At the same time, 65% said they had not heard a clear plan for doing it.

That gap matters. Support for the goal is broad, but the work itself is still unfamiliar to a lot of people.

That is one reason we made Protect What Matters: to show what wildfire resilience looks like through people already doing it.

See the film at bit.ly/ProtectWhatMatters_Film on our YouTube page.

We have planted well over one million trees with Arbor Day Foundation and local communities in Brazil's Atlantic Rainfor...
10/13/2026

We have planted well over one million trees with Arbor Day Foundation and local communities in Brazil's Atlantic Rainforest since 2023 as part of the first phase of the Arboredo Project. The Arboredo Project:

- Replanted an area roughly 3.7 times the size of the City of London (1,089 hectares) in the Ribeira and Paraíba Valleys of São Paulo State

- Directly engaged 379 families

- Mobilized 40 organizations and community groups

- Supported four community nurseries, and

- Created 110 job opportunities linked to forest recovery and food production

- Channeled more than 1.7 million Brazilian Reales through the local restoration economy through labor, the purchase of native seeds and seedlings, tools needed for planting, and consultation of local experts

Implementation on the ground was led by local cooperative Cooperativa Para A Bioeconomia (COOBIO) in the Ribeira Valley and Akarui in the Paraíba Valley, both groups deeply rooted in their territories and the communities they work with.

The next proposed step for this work is the Arboredo EntreVales Project, which would connect restoration efforts across four landscapes and translate experience gained during the Arboredo Project into a larger-scale strategy to strengthen community and landscape resilience in the region.

For more key outcomes, see the full press release: https://www.forest-trends.org/pressroom/release-forest-trends-and-arbor-day-foundation-complete-one-million-trees-initiative-in-brazils-atlantic-forest/

Zach Miller has run some of the hardest races in the world. But the place that shaped him most is outside his front door...
10/13/2026

Zach Miller has run some of the hardest races in the world. But the place that shaped him most is outside his front door.

Zach lived at Barr Camp, halfway up Pikes Peak, with no road in.

“Colorado's mountains and forests are definitive of who I am as a person.”

Tomorrow, Zach's full story in Protect What Matters.

What is a place that became part of who you are?

10/09/2026

Climate change is no longer a distant risk. Between increasingly severe wildfires and devastating floods worldwide, it is reshaping daily life, community safety, and local economies.

Our Founding President and CEO, Michael Jenkins, sat down to discuss what we miss when we approach environmental challenges in isolation. Ecosystems are not siloed. They are deeply interconnected, and to protect and restore them successfully, our solutions shouldn’t be siloed either.

While Michael is not the most active on social media, you can sign up to receive more exclusive updates from him at bit.ly/FT-newsletters

And if you appreciate this work, consider becoming a donor at bit.ly/FT-Donors

Fire is not new to Colorado's forests. But not every fire burns the same way, and the condition of a forest matters.At C...
10/08/2026

Fire is not new to Colorado's forests. But not every fire burns the same way, and the condition of a forest matters.

At Cal-Wood, the work happening now is not about keeping fire out forever. It is about helping the forest and the people who depend on it be better prepared when fire returns.

Rafael puts it simply: prepare for the next one, not the last one. Watch his story at bit.ly/PWM_Rafael on our YouTube page.

The moment a kid realizes the mountains belong to them too, you can see it on their face. Rafael Salgado has watched tha...
10/06/2026

The moment a kid realizes the mountains belong to them too, you can see it on their face. Rafael Salgado has watched that moment happen thousands of times at Cal-Wood.

“When they have that connection, they will care for it.”

Tomorrow, Rafael's full story is live, the first character film in the Protect What Matters series.

Who first took you outside? Tag them.

What we care for now is what we get to keep for the future.Fire is part of Colorado’s forests. What matters is how ready...
10/04/2026

What we care for now is what we get to keep for the future.

Fire is part of Colorado’s forests. What matters is how ready those forests and communities are when it comes.

Care for the forest. Protect what matters.

That means doing the work now: caring for the landscapes we depend on, strengthening the places people call home, and helping them be more resilient when wildfire arrives.

That’s what Protect What Matters is about. Watch the full film at bit.ly/ProtectWhatMatters_Film

10/01/2026

What do you want to protect?

We asked five Coloradans that question, and their answers were as different as the places they call home: a ranch in Estes Park, a river in Fort Collins, an outdoor classroom, a ski shop in Denver, and the wild spaces around Pikes Peak.

Together, their stories show what it looks like to care for the places we love and help them stay strong in the face of wildfire.

Protect What Matters is live. We hope you’ll watch the full film at bit.ly/ProtectWhatMatters_Film, then think about your own answer.

Made with our partners at the USDA Forest Service, National Forest Foundation, and communities across Colorado’s Front Range.

10/01/2026

Colorado's forests provide so much: clean water, places to explore, thriving communities, livelihoods, wildlife, and memories we hope to pass on.

The new Protect What Matters film tells that story through five Coloradans whose lives are deeply connected to these places. Their reasons for caring are different. That's the point.

Watch the film, then tell us: What matters to me is ______. https://www.youtube.com/watch?v=BmJEekQQsuk
National Forest Foundation Forest Trends Northern Colorado Fireshed Collaborative

Zach Miller lives at Barr Camp, a cabin at 10,200 feet on Pikes Peak with no road to it. People ask why. Spend a little ...
09/30/2026

Zach Miller lives at Barr Camp, a cabin at 10,200 feet on Pikes Peak with no road to it. People ask why. Spend a little time there with him and the answer gets pretty obvious.

“What matters to me is wild spaces.”

Zach is the fifth Coloradan you will meet in Protect What Matters. The film launches tomorrow.

What is a place that makes you feel most like yourself?

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