HoyAlytics

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HoyAlytics HoyAlytics is a GU club for students interested in data analytics and the future of technology.

We serve students as a training ground for gaining new skills through workshops and building connections through mentorship and MBA graduate students.

Swing by one of our info sessions to learn more about our application process, see a live demo of one of our projects, a...
09/02/2026

Swing by one of our info sessions to learn more about our application process, see a live demo of one of our projects, and ask us questions face-to-face!

Congratulations to the new Fall 2026 Board for Hoyalytics! We are all so happy for them and really excited to see everyt...
04/30/2026

Congratulations to the new Fall 2026 Board for Hoyalytics! We are all so happy for them and really excited to see everything they’ll accomplish this next semester. Yay!!! 💙💙💙

Gui Lima (Chief Executive Officer)
Samantha Choung (Chief Operations Officer)
Jessica Cao (Chief Consulting Officer)
Sam Berryessa (Chief Analytics Officer)
Sarah Liang (Chief Training Officer)
Caleb Cole (Chief Personnel Officer)
Helen Freedman (Chief Marketing Officer)

MEET THE CLIENT: Sitara Energy provides forward retail electricity forecasts to investors and developers to inform acqui...
04/29/2026

MEET THE CLIENT: Sitara Energy provides forward retail electricity forecasts to investors and developers to inform acquisition and energy portfolio decisions. Their current services include retail rate forecasts, wholesale integration, capacity pricing, and site and market analysis. Our project team has been focused on helping Sitara build models that allow clients to interact and analyze data instead of just making numbers accessible to clients. In particular, we have been building out visualizations that answer potential client questions and explain market volatility.

MEET THE CLIENT: Pulse is a marketing and digital consulting firm specializing in branding, website design, and social m...
04/29/2026

MEET THE CLIENT: Pulse is a marketing and digital consulting firm specializing in branding, website design, and social media strategy. Hoyalytics is helping Pulse build a client acquisition tool that evaluates brand health through user-inputted data and web scraping, generating a marketing score to incentivize potential clients to use Pulse’s services.

MEET THE CLIENT: Burbio is a data service that aggregates and analyzes K-12 school spending, policies, and local communi...
04/28/2026

MEET THE CLIENT: Burbio is a data service that aggregates and analyzes K-12 school spending, policies, and local community information to provide insights for businesses and stakeholders. Our team cleaned massive files containing vital data about the openings and closures of schools during the COVID-19 pandemic. We are also creating an automatic system to confirm the release of the newly cleaned data to major organizations for research purposes.

MEET THE CLIENT: Rave Me Away is an events-tech startup revolutionizing crowd safety at live events through its patented...
04/28/2026

MEET THE CLIENT: Rave Me Away is an events-tech startup revolutionizing crowd safety at live events through its patented wristband equipped with life-saving RFID technology, designed to reduce the dangers associated with modern festivals and concerts. The startup is currently in its trial phase and asked Hoyalytics to look over the data from trial runs of its services to create an internal memorandum, data recommendations, and marketing portfolio for the brand.

MEET THE CLIENT: Dog Tag Bakery is a Georgetown-based nonprofit bakery, where every purchase supports a mission to empow...
04/28/2026

MEET THE CLIENT: Dog Tag Bakery is a Georgetown-based nonprofit bakery, where every purchase supports a mission to empower veterans, military spouses, and caregivers through hands-on apprentice-style training. Hoyalytics is analyzing Dog Tag’s 4 sales channels, trying to identify data-driven areas for growth to benefit their Veteran Entrepreneurial Fellowship Program.

MEET THE CLIENT: DC Metro is the DMV’s primary public transit system. Hoyalytics is analyzing their supply chain structu...
04/14/2026

MEET THE CLIENT: DC Metro is the DMV’s primary public transit system. Hoyalytics is analyzing their supply chain structure and using predictive modeling to help build a more efficient and robust operation.

MEET THE CLIENT: HydeLabs is a DC-based fashion sustainability company that expands access to professional wear through ...
04/13/2026

MEET THE CLIENT: HydeLabs is a DC-based fashion sustainability company that expands access to professional wear through student rentals and provides sustainable merchandising solutions to retailers. Hoyalytics and the Georgetown Retail and Luxury Association are partnering with HydeLabs to deliver data-driven recommendations for a third-party campaign.

MEET THE CLIENT: WISE is a nonprofit that helps social impact organizations strengthen their fundraising and long-term s...
04/13/2026

MEET THE CLIENT: WISE is a nonprofit that helps social impact organizations strengthen their fundraising and long-term sustainability. Hoyalytics is synthesizing their data to build a compelling case for support while streamlining how WISE tracks performance.

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Washington D.C., DC
20057

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