Creative Tides

Creative Tides Worship & Creative Arts Ministry within the Church is a unique ministry, requiring many niche and particular skills in tandem with a humble, servant heart.

Empowering creativity to flow within the Church and ripple out to the local community by curating accessible, expert-level resources and building church-to-church partnerships. In this way, this ministry is unlike any other ministry or job and thus, can sometimes feel very isolating, confusing, or frustrating with a "sink or swim" pressure put on both those serving and those leading. We believe th

at there is knowledge and expertise among those within our local community and therefore, Creative Tides Ministry exists to build church-to-church partnerships and resource creatives in an affordable and attainable way, capitalizing on the "experts" in our own churches and community. This partnership provides a network of support, friendships, and sustainability in a ministry that once felt isolating. As resources and expertise are shared, our hope is that these skills would ripple outside the Church walls and contribute to the community. The skills honed and crafted with excellence will contribute to a thriving, local economy; the relationships forged from shared commonality and interest will develop trust and opportunity for evangelistic impact and sharing of the Gospel, outside the church walls.

06/11/2026

Your church’s worship songs might be able to impact more people than just your local congregation.

In this clip from the Creative Tides Podcast, Matt McCoy talks about how churches can upload their original worship songs to the Loop Community Tracks platform, making their music available for other churches and worship teams around the world to use.

From multitracks and playback files to creating resources that help other worship leaders, Matt shares how local church songs can grow beyond Sunday mornings and become tools that serve the global church.

For worship pastors, songwriters, musicians, and creatives writing original music in the local church, this conversation is full of practical insight and encouragement.

Watch the full episode now on YouTube, Spotify, and Apple Podcasts.

06/08/2026

If you are going to use tracks in worship, you need to treat them like another instrument.

In this clip from the Creative Tides Podcast, Matt McCoy explains why tracks should not just be pressed play and forgotten about. They need to be sound checked, mixed intentionally, and integrated into the band just like drums, guitars, or keys.

Too often, worship teams rely on tracks without taking the time to make sure they actually serve the room, the musicians, and the moment well.

Technology should support worship, not distract from it.

Whether you are a worship leader, playback operator, audio engineer, or tech director, this is a practical conversation every church production team should hear.

Watch the full episode now on YouTube, Spotify, and Apple Podcasts.

06/05/2026

One of the most practical ways to strengthen your worship and tech team might have nothing to do with music or production.

In this clip from the Creative Tides Podcast, Matt McCoy shares why healthy worship ministries are built on relationships, not just rehearsals and Sunday ex*****on and how something as simple as sharing a meal together can transform team culture.

When worship leaders, musicians, audio engineers, and production teams genuinely know each other, communication improves, trust grows, and ministry becomes more unified.

Strong worship and tech teams are not built by perfection alone. They are built through community, care, and connection.

Watch the full episode now on YouTube, Spotify, and Apple Podcasts.

06/04/2026

Why do some movies feel smooth and cinematic… while others feel intense and chaotic? 🎥

In this clip from our Cinematic Storytelling: Videography Workshop, filmmaker Daniel Hurst breaks down how shutter speed affects the look and emotion of your footage using real movie-style examples.

Learn how motion blur, movement, and camera settings work together to create the cinematic feel you’re after.

Watch the full workshop now on YouTube, Spotify, and Apple Podcasts.

06/02/2026

Your church doesn’t need to sound exactly like the original recording.

In this clip from the Creative Tides Podcast, Matt McCoy talks about the tension worship teams face between excellence and authenticity and why worship should prioritize people over perfection.

Tracks, multitracks, and technology can be powerful tools for worship teams, but they should support the church, not replace authenticity, flexibility, and real human connection.

If you are a worship leader, musician, tech director, or creative serving in the local church, this conversation is an important reminder that great worship is not about perfectly recreating a concert experience. It is about leading people well.

Watch the full episode now on YouTube, Spotify, and Apple Podcasts.

06/01/2026

You don’t always need expensive gear to create cinematic lighting. 🎥💡

In this clip from our Cinematic Storytelling: Videography Workshop, filmmaker Daniel Hurst shares DIY lighting hacks that can instantly elevate your shots, including how to use mirrors to bounce and shape light in creative ways.

Learn how to place light in difficult angles, create more depth, and make your footage feel cinematic using tools you may already have around you.

Watch the full workshop now on YouTube, Spotify, and Apple Podcasts.

05/30/2026

Seeing weird lines, flickering, or banding in your footage? 🎥⚠️

In this clip from our Cinematic Storytelling: Videography Workshop, filmmaker Daniel Hurst explains what causes artifacting and banding in your shots and how to fix it before it ruins your footage.

From camera settings to lighting issues, these small adjustments can instantly make your videos look cleaner and more professional.

Watch the full workshop now on YouTube, Spotify, and Apple Podcasts.

NOW AVAILABLE 🎧How can worship technology help... or hurt your church?In this episode of the Creative Tides Podcast, we ...
05/29/2026

NOW AVAILABLE 🎧

How can worship technology help... or hurt your church?

In this episode of the Creative Tides Podcast, we sit down with Matt McCoy, President of CCLI and founder of Loop Community, to talk about the evolution of worship technology, tracks and playback, creativity in the local church, and how churches can use technology without losing authenticity.

Matt also previously served as President of WorshipTools and Sunday Sounds, helping develop tools used by churches and worship teams around the world.

From pioneering tracks in worship to building technology now used by more than 100,000 churches worldwide, Matt shares practical insight for worship leaders, musicians, tech directors, and creatives navigating the modern church landscape.

If you serve on a worship or production team, this conversation is for you.

Now streaming on YouTube, Spotify, and Apple Podcasts.

05/28/2026

Why do some shots instantly feel cinematic? 🎥

In this clip from our Cinematic Storytelling: Videography Workshop, filmmaker Daniel Hurst breaks down powerful composition techniques like the rule of thirds, leading lines, and framing to help you create more engaging and professional looking shots.

Small changes in composition can completely transform the way your audience experiences your story.

Watch the full workshop now on YouTube, Spotify, and Apple Podcasts.

05/26/2026

Most cinematic lighting doesn’t come from a perfect 3-point setup. 🎥💡

In this clip from our Cinematic Storytelling: Videography Workshop, filmmaker Daniel Hurst explains how practical and motivated lighting can instantly make your videos feel more cinematic, immersive, and natural.

Learn how to shape light with intention, use the environment to your advantage, and create film-like visuals without overcomplicating your setup.

Watch the full workshop now on YouTube, Spotify, and Apple Podcasts.

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414 N Meridian St
Newberg, OR
97132

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