08/04/2025
To celebrate the 25th anniversary of Amores Perros, the debut feature film by Academy Award-winning Mexican director Alejandro G. Iñárritu, Fondazione Prada has created an exhibition in collaboration with the filmmaker. Titled “Sueño Perro,” the exhibition will be shown in Milan, Mexico City, and Los Angeles.
BLT Helps designed the vertical & horizontal versions of the posters that will be used in the museum exhibits in Milan, Mexico City, and here at LACMA.
“Sueño Perro” brings to light never-before-seen footage which speaks to Amores Perros’ enduring themes of love, betrayal, and violence. These gritty vignettes capture the charged and interconnected sociopolitical realities of Mexico City, still relevant decades later. At the heart of the installation is a deep reverence for the materiality of 35mm film, whose physical grain, flicker, and warmth evoke a deep sense of nostalgia. Conceived not as a tribute but a resurrection, the show strips narrative in favor of sensory presence, staging what Iñárritu calls “an invitation to feel what never was.”
Visitors will walk into a dimly lit labyrinth illuminated by 35mm analog projectors, casting a continuous stream of newly juxtaposed fragments from the movie. Slates, celluloid scratches, light flares between reels and a soundscape produced specifically for the occasion will remind visitors of the medium’s raw physicality. In an age of artificial intelligence and digital oversaturation, Iñárritu invites viewers to step into a man-made, tactile and analog landscape of memory, where the past flickers just out of reach.
The exhibit will arrive at LACMA in Spring 2026.