09/24/2026
It took about nine seconds.
One sentence, typed into a box, and the thing she had been fighting for two hours just happened. The image came off the background. The logo settled above the text. Done.
Let me back up.
A woman I work with one on one had discovered an AI assistant built right into the website platform she was already paying for. She found it herself, the day before our call, and she deserves the credit for that. Then she spent a couple of frustrated hours with it and walked away with almost nothing.
She opened our call by telling me she hasn't done anything technical in five years. That there's always new stuff, and she's always behind on it. She said it the way people say things they've decided are permanent.
We got to work on her site, and pretty quickly we hit the same wall she'd hit alone. A logo image that needed to come off its background and sit above the text.
I never touched her screen. I told her what to type.
Can you take the image off the background and add it as a logo above the text.
That's the sentence you would say to a person standing next to you, if that person happened to be holding the mouse. She typed it in.
Nine seconds later it was done.
So we kept going, and for the rest of the call I fed her sentences.
Change the body text to black.
Center the button.
Take the s off.
Take the s off made us both laugh, because it worked. A typo she would have hunted through menus to find, gone, because she asked for it in five words.
And when the assistant half-did something, or did the wrong thing, I gave her the second half of the skill. Tell it that didn't work, and it goes again. You get to just say so, the same way you'd say it to a person who hung the picture crooked.
Somewhere in that hour, something changed hands. She stopped waiting for my sentences. She started asking it things herself, in her own words, and watching them happen on her own website.
Here's what I keep thinking about.
None of what she learned on that call was technical. She learned zero menus, zero settings, zero shortcuts. Five years of feeling behind on technology, and the skill that actually moved her forward was saying what she wanted in a normal sentence, out loud, the way you would to a person.
The tool was already there. It had been sitting inside a platform she was paying for, possibly for years. Having it did almost nothing for her, and two frustrated hours proved it.
The talking is the whole skill.
I think a lot of you are exactly where she was the day before that call. The AI is already open in a tab. Maybe you've typed into it, gotten something stiff or useless back, and quietly formed a conclusion about what kind of person this works for.
The missing piece is smaller than it feels. Somebody shows you how to ask, and the conclusion expires.
Say the thing you want, in your words, at normal length. When it misses, say that didn't work. Let it go again. Keep talking until the thing on the screen matches the thing in your head.
The gap between you and the people getting real work out of these tools is about one sentence wide.
If this sounds like where you are, come tell me. Drop a comment or send me a message with the thing you've been trying to get an AI to do, and I'll tell you the sentence I'd type. No pitch, just the sentence.
And if you want the room where we practice this every week, with people who also swore they weren't technical, that's Soul-Forged Founders. $8/month, 7-day free trial. https://www.skool.com/soul-forged-founders
