Hollywood In Pixels

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Hollywood In Pixels

HOLLYWOOD IN PIXELS, Inc. is a 501(c)3 company dedicated to preserving the digital marketing efforts that have transformed the way people discover films.

is a 501(c)3 company dedicated to preserving the digital marketing efforts that have transformed the way people discover films.

“Twenty-one years ago this month, a plucky band of new-media pioneers at the Paramount Media Kitchen in Palo Alto launched the first major-studio movie web site, promoting the upcoming “Star Trek Generations” movie...”
— Marc Wade October 27, 2015, via Facebook

How did

you find out about the next movie you want to see? Most likely you’ve said YouTube or a post shared on a social network. Digital is today’s word-of-mouth and water cooler effect combined. However, most people do not realize that the first digital marketing efforts in Hollywood date all the way back to the early 90’s. Indeed, there were many early pioneers who believed in the power of digital long before the digital medium was mainstream. It was on the backs of those people that digital has become the marketing powerhouse it is today. Yet, those early works are at risk of being lost, forgotten, erased as the Digital Revolution speeds ahead. When we realized that there was no concerted efforts to protect the classic Hollywood digital marketing campaigns, and to capture the fantastic stories that many of our friends tell about how these campaigns came to be, we knew we needed to do something. And thus, Hollywood In Pixels was born. The Hollywood In Pixels mission is to ensure that we collect and preserve the content created, as well as tell the stories, the awesome stories, of those early days in digital marketing. We have collected assets for a number of campaigns, both classic campaigns from the early days, as well as more recent campaigns that will soon be considered classics. We need more! And we want to share your stories! We are looking for passionate people who believe in the power of digital storytelling, and understand the importance of protecting a piece of history, to join us on this crusade. If you worked on early digital marketing campaigns and have assets you can contribute, please contact us. Also, if you worked at a tech company that helped power these campaigns (ex Macromedia people I’m looking at you…) also get in touch. It’s not just about reliving the past. We believe that the success of digital marketing today, as well as the excitement and acceptance of new digital technologies like VR and AR, build upon the foundation set by early experiments in digital storytelling. Back when a bunch of crazy people believed that digital was our future.

“Study the past if you would define the future.”
― Confucius

04/09/2026

This week’s issue of Variety features a special tribute to our Hollywood In Pixels 2026 Silver Pixel Awards International – EMEA honorees, and we could not be more pixel proud to recognize this remarkable group of leaders shaping digital marketing in entertainment.

Congratulations to Joshua Heaton-Armstrong (Sony Pictures Entertainment UK), Kezia Williams (Universal Pictures UK), Gaia Porcu (Paramount Pictures UK), and Col Needham (IMDb.com). Each of you represents the creativity, strategic rigor, and cultural impact that define marketing excellence, and we're thrilled to be celebrating your accomplishments.

Industry friends and colleagues, if you’ve worked alongside one of our honorees, been inspired by their campaigns, or simply believe in celebrating the people behind the pixels, we would love to have you in the room.

Join us for an evening of connection, recognition, and community.
The Vue West End
April 23, 2026

Tickets are available at the link in bio.

See you in London!

03/25/2026

The Silver Pixel International Awards return on April 23rd at The Vue West End in London!

Join us for an evening celebrating the leaders shaping the future of film marketing, and the craft that connects audiences to stories in a digital world.

Joshua Heaton-Armstrong, Director of Digital Marketing, Sony Pictures UK
Kezia Williams, Managing Director, UK & Ireland, Universal Pictures
Gaia Porcu, Digital Manager, Paramount Pictures UK
Col Needham, Founder and Executive Chair, IMDb

Tickets are available for purchase - Link in bio!

It's going to be a fantastic celebration gathering the London digital community for a night of recognition, connection, and shared pride in the work.

With deep gratitude to our London-based advisors, whose partnership brings this evening to life: Adam Rubins, Alexandra Dorian, Alex Giacon, Clare Bateman-King, Daniel Robey, Denise Parkinson, Edward Bovingdon, Jacky Meire, and Vanessa Bakewell, as well as HIP Board Members Todd Havens and Darnell Brisco who will be joining us in London Town!

Hope to see many friends while we're there!

03/13/2026

What an illuminating gathering at Hollywood in Pixels Women’s Luncheon last Friday, celebrating International Women’s Day and Women’s History Month in a room full of thoughtful, generous, and inspiring women!

We all met new people, strengthened existing connections, and walked away with a few ideas, perspectives, and practical tips that will help shape our AI journeys. One of the things I love most about this HIP community is the way knowledge is shared so openly and generously. It truly reflects the spirit of this year’s theme, Give to Gain.

A heartfelt thank you to our incredible panelists, Jamie DeAngelis, Ingke Purrmann, Michelle Slavich, and Pearl Wible, for sharing your experiences, insights, and honest reflections about leadership, technology, and navigating this moment of transformation in our industry. Your generosity and candor created exactly the kind of thoughtful conversation we hoped to spark.

We are also deeply grateful to our partners, JustWatch, TikTok, Fanthropology, LG Ads, Spotify, and Stampede, whose support makes gatherings like this possible and helps sustain the community we are building together.

And sending out much gratitude to our amazing volunteers for the support and partnership that make this work even more joyful.

02/26/2026

Announcing this year’s Silver Pixel International - EMEA’s Rising Pixel Honoree: Gaia Porcu

Gaia Porcu manages all digital and social campaigns for Paramount Pictures in the UK. Adapting global strategy, shaping it for the UK market, on campaigns including Top Gun: Maverick, Mission: Impossible – Fallout and Dead Reckoning, Bob Marley: One Love, the Sonic the Hedgehog franchise, Smile, and Gladiator II, as well as originating digital strategy on UK-led productions such as Blue Story, and Sumotherhood, bringing movies to audiences through unmissable digital moments and mass-reaching social campaigns.

DM for sponsorship info.

02/25/2026

Announcing this year’s Silver Pixel International - EMEA’s Prestige Pixel Honoree: Col Needham.

Col Needham is Founder & Executive Chair of IMDb, the world’s most popular and authoritative source for information on movies, TV shows, and celebrities. Col provides strategic guidance, consults on key initiatives, and serves as a global ambassador for IMDb. Col founded IMDb in 1990 and served as CEO for 35 years, during which he built IMDb into the world's leading source of entertainment information.

IMDb grew out of a personal database of movie information which Col created as a teenager, combined with similar data collected on the internet in the late 1980s/early 1990s. Col published the first version of IMDb online in October 1990 and coordinated IMDb as a worldwide volunteer effort from 1990-1996. IMDb incorporated in January 1996 with the volunteers as shareholders and IMDb became a wholly owned subsidiary of Amazon in April 1998. IMDbPro, the essential resource for entertainment professionals, launched in 2002 to empower members to launch and grow their careers.

Col is a board member of Into Film and Film Independent and serves as Global Brand Ambassador for the British Board of Film Classification. He received a 2014 Creative Coalition Independent Spotlight award for his work to support independent filmmaking and was awarded an honorary doctorate from the University of Bristol in 2018. Col has been a jury member for leading film festivals around the world, including the Mumbai Film Festival, the Sundance Film Festival, SXSW, and the Tribeca Film Festival.

DM for sponsorship info.

02/24/2026

Announcing this year’s Silver Pixel International - EMEA’s Vanguard Pixel Honoree: Kezia Williams.

Kezia Williams is Managing Director of Universal Pictures UK & Ireland, where she leads theatrical distribution, marketing, publicity, sales and strategy for the UK’s leading film distributor.

She has over 20 years’ experience in the film and entertainment industry, having begun her career in advertising before moving into senior leadership roles at Universal Pictures, Warner Bros. and eOne. Her work spans global franchise launches, independent and specialty releases, and award-winning campaigns.
Alongside her studio role, Kezia is a co-founder of Kazoo Films, a UK-based distribution company focused on bringing the very best animated family films to UK & Irish audiences.

She is also Chair of MediCinema, the UK charity that builds and operates cinemas in hospitals, using the power of film to support wellbeing for patients, families and NHS staff.

DM Hollywood In Pixels for sponsorship info.

02/23/2026

Announcing this year’s Silver Pixel International - EMEA’s Silver Pixel Honoree: Joshua Heaton-Armstrong.

Joshua Heaton-Armstrong is Director of Digital Marketing at Sony Pictures Releasing UK, where he leads digital strategy across the studio’s theatrical slate in the UK & Ireland. With 19 years at the studio, he oversees end-to-end digital campaign development spanning paid media, digital publicity, and creator partnerships, contributing to the success of Sony’s major global releases.

Joshua has played a central role in shaping Sony’s digital theatrical presence in the region, guiding campaigns across major franchises and tentpoles while continuously evolving strategy to meet shifting audience behaviors. He has led UK digital efforts on recent releases including Venom: The Last Dance and 28 Years Later, alongside earlier releases in the James Bond and Spider-Man franchises during his tenure with the studio.

Before joining Sony, Joshua held senior agency roles at MG OMD and PHD Media, where he helped pioneer early digital advertising strategies for leading entertainment and consumer brands during the formative years of online media. Today, he is recognized as a key voice in theatrical digital marketing, respected for his contributions to innovations driving the future of cinema marketing in a connected world.

DM for sponsorship info. See you in London!

02/19/2026

The Silver Pixel Awards were created to celebrate and honor the leaders shaping the future of digital and data-driven marketing for film and entertainment. Over the past decade, Hollywood In Pixels has become a cornerstone of the digital Hollywood community in Los Angeles, and with our International edition, we are proud to extend the celebration to recognize the exceptional work happening outside of the US.

We're returning to London in April to honor four outstanding digital leaders, whom we will announce next week.

Save the date! April 23, 2026
Sponsorships available now.
Tickets on sale in March.

02/06/2026

The annual HIP Women’s Luncheon returns on March 6, in celebration of Women’s History Month and International Women’s Day.

This year’s IWD theme, Give to Gain, centers on generosity, support, and collaboration as essential drivers of gender equality.

Our panel will explore what it means to lead in a moment where AI literacy isn’t optional — it’s foundational. Together, we’ll illuminate emerging opportunities, build momentum through shared learning, and strengthen community in a rapidly evolving digital landscape.

All women. All leaders. All shaping the future of AI.

March 6, 2026 | Hollywood

Sponsorships are available! Please DM for more info.

01/29/2026

Save the date: March 6, 2026

The annual HIP Women’s Luncheon returns in celebration of Women’s History Month and International Women’s Day.

This year’s IDW theme, Give to Gain, emphasizes generosity, support, and collaboration to foster gender equality.

Our programming this year is designed to illuminate the importance of AI literacy, build momentum through shared learning, and strengthen community in a rapidly evolving digital landscape.

Panel announcement coming next week!
All women. All leaders. All shaping the future of AI in entertainment.

This is one you’ll want on your calendar.
🩶💜

Sponsorships available. Please DM for more Info.

01/23/2026

Every great picture gets sharper with the more pixels. We’re proud to welcome a new board member to the Hollywood in Pixels Board, Darnell Brisco!

Darnell is the EVP, Head of Growth at BOND, serving as a strategic and creative leader with 15+ years of experience in entertainment marketing, and digital innovation. He is charged with identifying and developing new ways to build on the best of entertainment campaigns, while creating new opportunities across a wider landscape that takes full advantage of BOND’s unique cross-disciplined operations.

Darnell is a storyteller who loves cracking a compelling idea, but feels most fulfilled (and grateful) to be surrounded by collaborative teammates that can bring true moments of impact together. He helped build one of the very first social media agencies, and has led over 500 campaigns across film and television during his career. When Darnell isn’t focused on marketing, you can find him watching the Dodgers, catching live music, drinking Cactus Cooler, or running from activity to activity with his 3 adorable daughters and wife. Darnell also occasionally moonlights as an awards host for Hollywood in Pixel’s “Silver Pixel Awards”. He’s honored to now serve on the board and continue to spotlight the history and future of digital entertainment marketing. A Los Angeles native, and unashamed fanboy, Darnell was named one of the 15 Most Innovative Agency Executives by Adweek (2017).

12/22/2025

Oh what fun we had this year!
Wishing all our pixel friends a holly, jolly holiday!
See you in 2026!

_____________________________

2026 Events

March 6 * HIP Women's Luncheon * LA
April 23 * The Silver Pixel Awards EMEA * London
July * HIP Summer Event * LA
October * The Silver Pixel Awards IX * LA

Address

Los Angeles, CA

Website

https://www.hollywoodinpixels.org/

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