07/14/2026
The 2026 World Cup⚽️ is the largest in history, with 48 teams👥, 104 matches🏟️, and three host countries🇨🇦🇲🇽🇺🇸. But it’s also one of the biggest media businesses in the world. 🌍🏆
How you experience the tournament depends on more than who’s playing. It depends on who owns the broadcast rights, which platforms carry the matches, what subscriptions you have, and how highlights and commentary reach your social media feeds. 📹📱
The World Cup isn’t just a sporting event—it’s a media event. Every broadcast, streaming service, sponsorship, and social media clip is part of a multibillion-dollar industry competing for your attention.
Critical media literacy asks us to look beyond the game:
⚽ Who controls access to the World Cup?
📺 How do streaming services and broadcast rights shape who gets to watch?
💰 Who profits from the world’s biggest sporting event?
📱 How do social media platforms influence the stories and moments that go viral?
⚽ Who controls access to the World Cup?
📺 How do streaming services and broadcast rights shape who gets to watch?
💰 Who profits from the world’s biggest sporting event?
📱 How do social media platforms influence the stories and moments that go viral?
⚽ Who controls access to the World Cup?
📺 How do streaming services and broadcast rights shape who gets to watch?
💰 Who profits from the world’s biggest sporting event?
📱 How do social media platforms influence the stories and moments that go viral?
CMP is a free media literacy web resource for educators and students (ages 8-21) that brings together 700+ media examples to watch, analyze and discuss with a guided, critical eye. With media playlists, curriculum plans, and critical media literacy resources, the CMP website is a supplemental tool for educators and digital citizens to utilize across settings and subjects.
Learn more at CriticalMediaProject.org 🧡
