08/19/2026
As part of our , we’re counting down to our centennial with memorable union moments and member spotlights from the past century. Today, we’re highlighting the early years of union publicists.
Entertainment publicists first formed a union in 1937, the Screen Publicists Guild, later becoming the Publicists Guild, IATSE Local 818, in 1955. In 2002, the Publicists Guild merged with the International Cinematographers Guild, Local 600. Here, as featured in the November 1969 issue of 818’s IMAGE Magazine, is one of the first big motion picture junkets for the world premiere of “Dodge City” in Dodge City, Kansas on April 1, 1939. Warner Bros. union publicists transported over 200 studio execs, press, and the film’s stars to Kansas. While there, the stars of the film joined local politicians for a mile-long parade (attracting over 100,000 people), helped dedicate the new Dodge City Stadium, attended a rodeo, and walked the red carpet at the premiere. The press junket was covered by dozens of outlets from across the country. Publicity at its finest.
IATSE