06/11/2026
What a week at SXSW London!
From meeting our collaborators and friends at , and the to some brilliant showcases from the British Music Embassy, and so much more, it was a week of incredible music and partnership. We were really proud to be able to welcome some of our community at our Wednesday mixer.
Seeing so much South Asian talent was a huge highlight:
The inaugural .sxsw brought together community, culture and music in a mixture of celebration and a call to action. We absolutely loved it.
Seeing .music showcase such a brilliant artist lineup was also amazing, as they took over the iconic Village Underground.
Special thanks to for supporting our attendance! Clips taken by the Lila team and .ykabir 🩵