08/21/2026
Whatever claims you may hear about consumers driving the demand for animal products, the animal ag. industry knows how to increase demand for its products through powerful marketing campaigns. Here the dairy industry is boasting on its phenomenal marketing success at increasing milk sales in 2026 by 5.9 billion over 2025. The increases are attributed to a 25% increase in exports and thee market for high protein products. Forecasts for the year anticipate 236.6 billion pounds of milk produced in the US in 2026.
What this means for activism is that our focus needs to shift to holding food industry powerholders accountable who are making big deals long before consumers make any purchases. Consumers buy what is marketed to them.
Milk production keeps climbing, but changing consumer tastes and growing demand for protein could give dairy more places to put all that milk.