Define American

We're changing the conversation about immigrants, identity, and citizenship. Join us!

06/01/2026

It's !

🎥These are some of the premiering at Tribeca this week that we're excited about.

What did we miss? Drop your recommendations below ⬇️

05/29/2026

This month's NRL webinar was co-led by Define American
and Justice Action Center on how to turn research into a strategy that moves people.

Using insights from the Immigrants Belong Initiative and Define American's Move Them or Lose Research series, we explored how to identify moveable middle audiences based on distinct values, media habits, and emotional motivators.

➡️ Swipe for a recap of the conversation and key strategies for converting urgency into action.

05/26/2026

Asian-led stories are reshaping TV and film.

This we’re exploring why diverse representation in media still matters.

Swipe to learn more ↔️

05/19/2026

Today, we're releasing Move Them or Lose Them Part 3, the final chapter of our research series with Harmony Labs , and the most action-packed one yet. Through the initiative with Tides, we partnered with 10 advocacy organizations and digital creators to put the research to the test.

The results:
✅ 8M+ views across platforms
✅ 7 out of 10 videos significantly engaged Moveable Middle audiences
✅ 3 videos outperformed persuasive immigration content on the internet
✅ Opposition audiences shifted in response to family and community-centered content
✅ A first-of-its-kind gaming campaign reached new audiences in the immigrant rights movement sphere

This report is for every advocate, organizer, funder, and content creator who has ever asked: Does this actually work?

The answer, backed by data, is yes. It does.

The full report is here: https://storylab.defineamerican.com/resources/move-them-or-lose-them-part-3

Share it with everyone who needs to see it!

05/15/2026

➡️ Swipe through to hear what Justin Spitzer (TV writer behind The Office, Superstore, and St. Denis Medical) has to say about diversity in the writer's room, conflict-driven comedy, character ownership, and grounded storytelling.

Check out the full session, available now on StoryLab by DefineAmerican:
https://storylab.defineamerican.com/

05/10/2026

Share this with someone you love today. 🌸💜

05/08/2026

Sophie Baek was definitely the diamond of season 4 of but what does her character reveal about who gets to occupy romance, softness, and complexity onscreen?

For , we're diving into the nuances of representation by examining how her character explores desire, gender, and narrative power.

Swipe through to learn more ↔️

05/04/2026

No system should force people to lose access to those they love.

Family separation is built into our immigration system at two key moments: when people are detained at the U.S. border while seeking entry, and when undocumented individuals are placed into removal proceedings and ultimately deported by Immigration and Customs Enforcement (ICE).

At a minimum, we should demand policies that keep families together and guarantee that every child and every family has access to fair, adequate legal representation.

04/27/2026

StoryLab by Define American is here 🎬✨

Say hello to our free learning platform for creators, media professionals, and advocates who want to tell immigrant stories that move the needle forward.

Learn from changemakers across industries
🎥 Justin Spitzer – the writer behind The Office & Superstore on building complex immigrant characters for TV
📲 Ami Dunni McClure – the content creator on digital storytelling and navigating backlash
🎙️ Jose Antonio Vargas – the Pulitzer Prize-winning journalist on telling stories across media, film, theater, and culture

Storylab.defineamerican.com

04/26/2026

To wrap up this , we’re celebrating how far representation in media has come over the years.

The stories we tell and consume have a tangible impact on how the public understands the LGBTQ community, and how people understand themselves.

Swipe to learn more! 📺

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