The Merchants on Main Street • Front Royal, VA

06/23/2026

This one’s just outside the Historic District… but let’s be real, we’ve got some incredible vineyards right in our backyard and the Valley.

Places like Accord Vineyards, Reitano Vineyards, and Chester Gap Cellars — just to name a few.

Big thanks to Visit Shenandoah County, Virginia for putting this together — and congrats on making it onto the Today Show and pointing folks in the right direction.

Discover Front Royal Black Valley Creative Everett Insurance Agency

This morning, the Today Show featured the Shenandoah Valley wine region as an underrated summer destination and a great alternative for travelers who love Napa-style wine country experiences!🍷From scenic vineyard views to friendly small towns and delicious local flavors, we’re thrilled to see the Valley get the recognition it deserves on a national stage.

To watch the segment, visit https://www.today.com/video/underrated-summer-destinations-colorado-virginia-more-265461317837

Did you know Visit Shenandoah County, Virginia currently has 8 wineries in close proximity to each other that each offer a beautiful unique experience alongside their exceptional wines?

Plan your visit today at https://visitshenandoahcounty.com/

Virginia's Shenandoah Valley Shenandoah Valley Wine Trail Muse Vineyards North Mountain Vineyard & Winery Star in the Valley Shenandoah Vineyards Wolf Gap Vineyard & Winery Cave Ridge Vineyard and Winery The Winery at Kindred Pointe Virginia Wine Virginia is for Lovers Valerie Hill

06/23/2026

Is it Tuesday?! The days are flying by — and thank you to On Cue Sports Bar & Grill for slowing things down with tacos.

We’ve got a bunch of amazing, award-winning eateries, and On Cue just happens to be one of them — plus one of our go-to spots for entertainment. Live music, line dancing, and a full lineup of community events.

Good people doing great things… and yeah, the food’s legit too.
If you’re here to Discover Front Royal, this is a stop you’ll want to make.

🌮 🌮

One of the best parts about wandering through Farm to Market on Main each Sunday? Discovering ingredients that practically beg to become a special.

This week’s inspiration comes from Holo Holo Cafe and Ruibal Family Farm.

We’ve taken crispy breaded shrimp and tossed them in Holo Holo Cafe’s Chili Garlic Crunch, then loaded them into corn tortillas with melted mozzarella, avocado, and red onion. Finished with a drizzle of their Cilantro Garlic Dressing, every bite brings a little crunch, a little heat, and a whole lot of flavor.

Paired with Spanish rice featuring ingredients from Ruibal Family Farm, this special is proof that great local products make great meals.

And because it’s Tuesday...🌮 $2.50 Chicken Tacos🌮 $2.50 Beef Tacos

Then grab your dancing boots and join us for Country Line Dancing Lessons tonight at 6:30 PM!

Today’s special started at the market and ended up on your plate. We’d call that a win-win.

06/23/2026

More great news in the Historic District. Welcome back Talk of The Mountain Crab Cakes and more.

The Crab King is back!

It’s been a long five months for both staff and customers of Talk of the Mountain Crab Cakes & More. Located in the same building as Royal Cinemas at 117 E. Main St. in Front Royal, the restaurant received heavy water damage following a fire in the theater’s projection room in January. The restaurant re-opened Friday.

06/23/2026

We recognize a few of these guys.

Skip Rogers Kathy….. friends & family !!!

06/23/2026

More good news from Royal Cinemas!

The Summer Matinee is back, and tickets are just $8.

Whether you’re looking to escape the heat, entertain the kids, or simply enjoy a great movie on the BIG SCREEN, we’ve got you covered all summer long.

This week we’re featuring Toy Story 5 and The Devil Wears Prada 2.

Grab your tickets here:
https://bit.ly/3k9i2D6
See you at the movies!

Guess what's BACK...The Summer Matinee!
Join us all summer long for one of the best entertainment deals in town. Escape the heat, grab some fresh popcorn, and enjoy a movie on the BIG SCREEN.

This week we're featuring the NUMBER ONE movie in the world, Toy Story 5, along with another blockbuster favorite, The Devil Wears Prada 2.

Grab a few tickets to a great day:
https://bit.ly/3k9i2D6

See you at the movies!
Royal Cinemas, Your Hometown Theater.

06/22/2026

06/21/2026

Happy Father's Day from our family to yours!

To all of the dads, stepdads, grandpas, uncles, father figures, bonus dads, and the men who show up day after day with love, strength, and support... today we celebrate YOU. We hope your day is filled with family, laughter, good food, and memories that last a lifetime.

And because we're feeling extra grateful today...

☕ Every 5th customer (I.E.- 5, 10, 15, 20) will receive a FREE Garcia & Gavino mug! (designs vary while supplies last)

Thank you for allowing us to be a small part of your family celebrations year after year. We are so grateful for this community.

With love & gratitude,
Team G&G💙

06/21/2026

Happy Fathers Day.
Just a reminder that today is the last day for The VA250 Mobile Museum Exhibit.

You can find them parked down on Chester St. at E. Wilson Morrison Elementary. They will be rolling out at 3pm.

Come on down and check out the Farmers Market, grab some Brunch at On Cue Sports Bar & Grill and finish the trip off with a little history.