05/13/2026
Check out this fascinating conversation Soaking in the Future: How Hot Springs Are Reshaping Wellness ♨️ recorded live from the Hot Springs Association Conference in Calistoga with Lisa Starr.
https://wynnebusiness.com/starrcast-podcast/soaking-in-the-future-how-hot-springs-are-reshaping-wellness/
What You’ll Learn
- Why hot springs are shifting from niche destinations to integrated wellness infrastructure
- How operators are designing for human experience, not just amenities or services
- The growing role of balneology, mineral composition, and water as a therapeutic system
- Why purpose-driven development models are outperforming traditional hospitality approaches
- How accessibility, community, and social connection are shaping the future of wellness
Episode Highlights
03:05 – The origin of the Hot Springs Association and its rapid industry growth
10:21 – How collaborative marketing transformed regional hot springs into global destinations
14:39 – Why today’s wellness travelers seek meaning, not just relaxation
20:27 – Building a retreat model centered on personal and community transformation
24:00 – The role of balneology and the science of water as medicine
30:41 – Programming water through temperature, flow, and mineral composition
38:21 – Rethinking spa design: from services to full environmental experiences
47:58 – Entrepreneurship, restoration, and the future of hot springs development
Meet the Guests
Vicky Nash - Founder of the Hot Springs Association
Jordan Menzel - Co-founder & CEO of Maple Grove Hot Springs.
Brynn Foster - Food systems entrepreneur and representative of the Mineral Water Medicine Wellness Education (BANA).
Angie Kies - Director of Wellness at Murrieta Hot Springs
Joe Salisbury
Owner of Veyo Pool Resort