NHCC - National Hispanic Cannabis Council

05/28/2025

💡 What can cannabis learn from a beer brand like Modelo?
A lot—especially when it comes to culture, community, and building brand loyalty.

In this must-read interview, Latina cannabis CEO Priscilla Vilchis breaks down how she grew a multi-state business from just $10K—while calling out how the cannabis industry continues to miss the mark on cultural connection.

✅ She highlights what Modelo got right about reaching Latino audiences.
❌ And what cannabis brands still get wrong.
📈 Most importantly, she shows what it really takes to build a brand that lasts.

This one’s for anyone building, hustling, or dreaming of equity in cannabis.
Link in bio. 👆

08/15/2024

08/02/2024

Subscribe to The Weekly Dose and stay informed about the latest news and insights affecting U.S Latinos in the Cannabis Economy.

10/09/2023

The NHCC introduces the first-ever Hispanic Cannabis Awareness and Perception Study—a game-changer in demystifying the attitudes of the U.S. Hispanic community toward cannabis.

For a copy of the report, contact [email protected]

10/05/2023

It is with profound sadness that we inform you of the passing of Antonio “Tony” Valdez, who served as our Executive Director for NHCC since the start of the association in 2021. He passed away suddenly on Saturday, September 30th and we want to extend our deepest condolences to Antonio’s family and loved ones at this difficult time.


To say that Antonio was integral to the success of the NHCC would be an understatement. His leadership, innovation, and strength of character advanced the cause of Hispanic business owners across the industry and played a pivotal role in bringing this organization to the place it is today. Antonio worked closely with many members of NHCC both professionally and personally, committing his time and energy to the strength of our organization. With his wisdom and foresight as our beacon, we have accomplished, and will continue to accomplish, great work in this important space.

Moments such as these draw us closer, and it is our wish as an Executive Committee to uphold the exceptional legacy that Antonio has left for us. As we meet to discuss the best path forward, we ask you to join us in this endeavor and commit to creating a better space for Hispanics in the cannabis industry.



We are in close contact with Tony’s family and will update the Board with details about a funeral service or ceremony. The family has set up a GoFundMe account to help with this sudden loss. We hoping to help his family in their time of need.

Those that wish to help Antonio’s family may go here:

https://gofund.me/7a1c7f9e

This Friday (10/06) we have arranged a zoom meeting for those who wish to share stories about Tony. We will be joined by a couple of Tony’s family members. We hope you will join and help us celebrate his greatness.

Please join us this Friday (10/06) at 9a MT/10a CT/11a EST:

https://us02web.zoom.us/j/9704393664?pwd=czlucEtQU25SK05paXNaM0x4RGNmUT09

We thank you for your understanding during this challenging time and for the support you have shown NHCC.

09/19/2023

The NHCC introduces the first-ever Hispanic Cannabis Awareness and Perception Study—a game-changer in demystifying the attitudes of the U.S. Hispanic community toward cannabis.

09/18/2023

Join us Friday, as NHCC and Q & A Research, deliver an impactful overview of the 2023 U.S. Hispanic Cannabis Awareness and Perception Study. On this Livestream, we will share the four pillars of the 2023 U.S. Hispanic Cannabis Awareness & Perception Study research:

1. Attitudes on Cannabis
2. Culture Taboos Toward Cannabis
3. Cannabis Usage & Buying Power for Legal Cannabis
4. Attitudes on Legalization of Cannabis

This study aims to shed light on the attitudes, beliefs, and knowledge surrounding cannabis in the Hispanic community. Through engaging research findings we will explore the unique perspectives and experiences of U.S. Hispanics regarding cannabis.

Don't miss this opportunity to gain valuable insights and contribute to the conversation!

https://lnkd.in/gcRVem9u

08/19/2023

Join us next Thursday, 8./24/2023 @ 12:00 p.m. EST for the NHCC Cannabis Medical Educational series and learn on how cannabis affects arthritis.

We bring together medical professionals working with Latino cannabis patients to demystify the health and wellness power of cannabis to break down the community's long-held cultural taboos and beliefs on cannabis.

07/20/2023

Illinois Chapter Update

Thanks to all of those who attended the inaugural NHCC Illinois event. Since the launch, we are seeing a strong momentum of talented individuals come together from the cannabis industry and begin to form the NHCC Illinois chapter for long term success.

If you are interested in making a difference, reach out to either, Renzo Mejia @ [email protected] or Yair Rodriguez @ [email protected], to learn how to get get involved with the NHCC Illinois Chapter. Join the movement!

Join the NHCC Illinois Chapter- Get Guidance on regulations and licenses on the Tri-State legal cannabis industry- Networking with other Latino cannabis prof...

06/13/2023

NHCC is proud to partner with Simplifya, to deliver June's NHCC Legal Committee Empowerment Topic on Cannabis Compliance - A Key to Success for Hispanic Entrepreneurs.

Join us on June 15th @ 12:00 p.m. ET as our panel of experts unpack cannabis compliance regulations.



https://www.eventbrite.com/e/cannabis-compliance-a-key-to-success-for-hispanic-entrepreneurs-tickets-648581533827